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TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

female-biased audience. Advertisers in the first slot were: Nissan Almera, EMI, Safeway, Persil ...

Top bosses exit in MFI shake-up

thrust for this has been the female-friendly Homeworks format. More than half of MFI s 186 ...

TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

. The tough theme of Gold fitted in with an ad showing a female GP braving the elements. The TV buyer ...

Boots DM drive to cardholders

exclusive store evenings in a bid to get closer to its female customer base. However, the Boots ... will be channelled into direct marketing as it gains more intelligence on its female customer base ...

INTERACTIVE: CASE STUDY/ELLE CHANNEL - The Elle/Clinique joint venture that aims to tempt more women online/A push channel, tailored to the way women use the Net, could take new media further

spectacle of female brands muscling in on the new-media scrum....Push has come to shove and, as push technology comes of age, it s bringing with it the unlikely spectacle of female brands muscling in on the new-media scrum. With push technology, instead of surfing the Web for information, you subscribe to a channel and the information is sent to your ...

CLIENT OF THE WEEK: Baring all for the Natural look - Jacqueline Paterson says the female body

be a celebration of the female body. We re not an aggressive brand, it s all about self ...

THE PEOPLE’S JURY: Star quality grabs the viewers - Lyndhurst and Morrissey prove their pulling power. Victoria Medhurst reports

product offer with a female voiceover, rather than the male one of previous ads. During the period ...

Campaign Of The Week: ASDA

modernised jingle, a female voiceover, moves outside the store and focuses on one product offering ...

Boots No 17 work tries agony aunt approach

? she enquires. Good. She takes off her dull wig, and swings through to a programme called Female ...

TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

was in search of an ABC1 audience with a female bias. Kenco s buying is drama-centric; it believes ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.