Top bosses exit in MFI shake-up
13 Nov 1997 | by ANDREW SANGSTER AND JULIAN LEE
thrust for this has been the female-friendly Homeworks format. More than half of MFI s 186 ...
female-biased audience. Advertisers in the first slot were: Nissan Almera, EMI, Safeway, Persil ...
thrust for this has been the female-friendly Homeworks format. More than half of MFI s 186 ...
. The tough theme of Gold fitted in with an ad showing a female GP braving the elements. The TV buyer ...
exclusive store evenings in a bid to get closer to its female customer base. However, the Boots ... will be channelled into direct marketing as it gains more intelligence on its female customer base ...
spectacle of female brands muscling in on the new-media scrum....Push has come to shove and, as push technology comes of age, it s bringing with it the unlikely spectacle of female brands muscling in on the new-media scrum. With push technology, instead of surfing the Web for information, you subscribe to a channel and the information is sent to your ...
be a celebration of the female body. We re not an aggressive brand, it s all about self ...
product offer with a female voiceover, rather than the male one of previous ads. During the period ...
modernised jingle, a female voiceover, moves outside the store and focuses on one product offering ...
? she enquires. Good. She takes off her dull wig, and swings through to a programme called Female ...
was in search of an ABC1 audience with a female bias. Kenco s buying is drama-centric; it believes ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.