TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
28 Nov 1997 | by NICK JOHNSON
female-biased audience. Advertisers in the first slot were: Nissan Almera, EMI, Safeway, Persil ...
, but is conscious that its launch came when consumers were tuned in to the idea of female heroines. When we ... launched the first female action hero at a better time. People couldn t get enough of Girl Power, says ... are grateful to see a powerful female character taking the starring role, he is more new lad than new man ...
female-biased audience. Advertisers in the first slot were: Nissan Almera, EMI, Safeway, Persil ...
. The tough theme of Gold fitted in with an ad showing a female GP braving the elements. The TV buyer ...
the slot as part of a launch campaign for its lipstick range. Emmerdale attracts a strong female audience ...
-parter kicked off on Friday at peaktime and was certain to attract a strong female audience. It also offered a ...
. It is expected to capture the imagination of young, female consumers - a sector into which computer games ...
income than female). The directory is based on postcode sectors but can analyse down to areas ...
theme suited the ad s US sitcom-style tone and Friends young female audience matched the target ...
the best commercial ABC1 female audience for that week. Volkswagen ads are usually placed in male-orientated ABC1 slots but the Polo range has a female bias and was expected to convert well in this slot ...
work, expected to break later this year, will feature the three female singers wearing suits after ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.