TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
07 Nov 1997 | by FRANCIS GOODWIN
. The tough theme of Gold fitted in with an ad showing a female GP braving the elements. The TV buyer ...
, but is conscious that its launch came when consumers were tuned in to the idea of female heroines. When we ... launched the first female action hero at a better time. People couldn t get enough of Girl Power, says ... are grateful to see a powerful female character taking the starring role, he is more new lad than new man ...
. The tough theme of Gold fitted in with an ad showing a female GP braving the elements. The TV buyer ...
. It is expected to capture the imagination of young, female consumers - a sector into which computer games ...
income than female). The directory is based on postcode sectors but can analyse down to areas ...
theme suited the ad s US sitcom-style tone and Friends young female audience matched the target ...
? The voiceover announces: IBM helps business Websites do business. A female colleague asks: Ever think ...
-ha...male or female? It makes a difference...pounds 10 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.