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MARKETING MIX: PROFILE: Screen-fighting man - Larry Sparks marketing director Eidos Interactive

, but is conscious that its launch came when consumers were tuned in to the idea of female heroines. When we ... launched the first female action hero at a better time. People couldn t get enough of Girl Power, says ... are grateful to see a powerful female character taking the starring role, he is more new lad than new man ...

TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

. The tough theme of Gold fitted in with an ad showing a female GP braving the elements. The TV buyer ...

Sony teams up for Spice game

. It is expected to capture the imagination of young, female consumers - a sector into which computer games ...

Directories: In the data basement

income than female). The directory is based on postcode sectors but can analyse down to areas ...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

theme suited the ad s US sitcom-style tone and Friends young female audience matched the target ...

IBM launches next phase of ’solutions’ advertising theme

? The voiceover announces: IBM helps business Websites do business. A female colleague asks: Ever think ...

INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH: America Online’s takeover bid for CompuServe does not appear to threaten UK ISPs

-ha...male or female? It makes a difference...pounds 10 ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.