Paragon hired to keep Hooch hot in drinks market
31 Jan 1997 | by DANNY ROGERS
. Paragon will target the 18 to 24 age group with a 50/50 split between males and females. Cowdrie ...
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Stop Press: Polar expedition auctions sponsorship
31 Jan 1997 | by JOHN-PIERRE JOYCE
Sponsorship of the Women s Polar Relay, the first all female expedition to the North Pole, is up...Sponsorship of the Women s Polar Relay, the first all female expedition to the North Pole, is up for auction. The Polar Travel Company says an offer of pounds 40,000 for title sponsorship has already been made. Higher bidders should contact Mary Hadow on 01364 631470. ...
CAMPAIGNS: The ENO soldiers on for art’s sake - Publicity
31 Jan 1997 | by SUSANNAH STRONG
the production, which contains strong language, male and female nudity and a rape scene, but concentrated ...
Advertising & Promotion: Impulse win for O&M
30 Jan 1997 | by JANE BAINBRIDGE
of the female bodyspray market and the brand is worth pounds 22m, according to Mintel s most recent figures. The total female bodyspray, deodorant and anti-perspirant market is worth around pounds 173m. Elida ...
Lee creates space for women
30 Jan 1997
three times faster than the men s. There is an opportunity to develop the female market ...
Media: Indie’s last chance saloon?
30 Jan 1997 | by ANNA GRIFFITHS
, has tried to pep things up with a new section, all-week TV listings and a female slant to the Real ...
What price fame when reputation is under threat?
30 Jan 1997 | by QUENTIN BELL
female moved pretty damned quickly to allegedly hire a PR firm to stoke up the media. Great TV ...
CAMPAIGNS: Pepsi homes in on its US heritage - Brand Management
24 Jan 1997 | by SUSANNAH STRONG
featured the aptly named Blues Brothers, Russian dance club band MF3 and Russian female vocalist Alyoma ...
TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
23 Jan 1997 | by DOMINIC MILLS
. For Tesco and the Corsa, Western International Media used Friends to tap into a younger female audience ...
CAMPAIGN DIARY: I’M ONLY A PUNTER BUT
23 Jan 1997 | by MAIRI CLARK
of the game world s first major female leads. They noticed that this could be a selling point and set about ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
