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Platform: It’s time to take notice of what people think - It’s time companies began listening to staff and clients when it comes to social and environmental issues, says Richard Aylard

their opponents, nor because a greater proportion are female, though both are true....Labour MPs are different. Not because they are a younger and more numerous species than their opponents, nor because a greater proportion are female, though both are true. The difference that I am referring to was detected by a MORI poll and has lessons for anyone concerned with corporate ...

LIVE ISSUE/GAMBLING: How fewer restrictions are helping bingo to grow - After years of decline, the game of chance is free to flourish, says Karen Yates

the lottery, bingo could now put its case to its mainly female, working-class target market - who are some ...

ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK: TONY’S FREEZER COCKTAILS

Distillers envisaged that 8% of 18- to 34-year-old spirit-drinking females would, by now, be aware of Tony ...

MARKETING FOCUS: Giving birth to the male pill - The male pill will soon be available but how will drugs firms overcome macho hang-ups? Marketing puts a mock branding campaign to the test. James Curtis reports

sociological landmark. The female pill helped liberate women in the 1960s. What impact will it have ... prescription-drug feel to appeal to doctors. It borrows from the design cues of female pills but adapts them ... and clear about the benefits of the pill to them and their partners. Female partners who also need ...

MARKETING MIX: Spendlow puts best Boots forward

Two scoring weeks into the game and we have our first female winner....Two scoring weeks into the game and we have our first female winner. Claire Spendlow from Boots Opticians has scooped our second week s prize with a nine point thrashing of the opposition. With an 11-point contribution from Chelsea s Franck Leboeuf and Ian Wright of Arsenal, Claire s 54 points ...

MEDIA CHOICE: FRANK

female title from Wagadon, publisher of the stylish The Face and Arena. Some may ask do we need ...

CLIENT OF THE WEEK: Baring all for the Natural look - Jacqueline Paterson says the female body

be a celebration of the female body. We re not an aggressive brand, it s all about self ...

WCRS spoofs sport ads for Mecca

. The campaign charts the sacrifices, superstitions and mind games a group of five female friends put ...

SOAP BOX: Using male jokes to reach women is just laughable

of dominating - even when the target audience is 100% female? But before marketers moodily retire ... and attempt to force a fit. The launch of Minx magazine, in essence just a female version of Loaded ... , unfeasibly large sex organs and, of course, sport. Those aimed at women take a wry look at the female ...

MARKET RESEARCH: Through the looking glass - Viewing labs are expensive and unnatural, but they are becoming more popular. What’s the attraction? Robert Dwek reports

is sitting in on an all-female discussion group concerning a female-targeted product. Window ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.