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Boots card tops ten million mark

19 Dec 1998 | by LISA CAMPBELL

Boots The Chemist will have ten million Advantage Card holders by Christmas - two million more than originally anticipated. The new figures also reveal that 95% of card holders are female ... and promotions around the traditionally male-interest category were given a more female focus. ...

PRIVATE VIEW

18 Dec 1998 | by ANDREW CRACKNELL

with female teenage girls often wearing face packs. All I d say is that Virgin should be careful how ...

Brewery gets Buzz

17 Dec 1998 | by DANNY ROGERS

drink, Buzz Lager, aimed at affluent female drinkers....Vaux Breweries has appointed Newcastle-based agency Robson Brown to handle marketing for its new drink, Buzz Lager, aimed at affluent female drinkers. ...

ADWATCH: Kronenbourg’s urbane tales - City sophistication is at the core of Kronenbourg’s new campaign with its humorous take on famous French sayings. Robert McLuhan reports

17 Dec 1998 | by ROBERT MCLUHAN

by buying her a Kronenbourg 1664, when she makes off with both their drinks and joins her female lover ... female drinkers to what has traditionally been seen as a male product. The company says that while this was not an active part of its strategy, it recognises female purchasers are a growing sector of the market ...

STOP PRESS

17 Dec 1998 | by DANNY ROGERS

at females aged 50 and over, launches this month and aims to increase sherry consumption. UK adspend ...

AGENDA: Still best after 25 years? - Carlsberg has a quarter-century pedigree and probably the most widely recognised tagline in the world. But can that stand up to a world of premium lagers?

17 Dec 1998 | by SUE BEENSTOCK

was that these lighter beers would appeal to the female palate. The plan failed, however. So Saatchi s chief ...

MEDIA: The decor decade - Home interest titles have multiplied in recent years, whether as standalone, TV spin-offs or contract titles Andy Fry reports.

17 Dec 1998 | by ANDY FRY

also be reinforced by the changing demands from the predominantly female readership. Ideal Home ...

ASA upholds Tesco complaint against Safeway press ad

11 Dec 1998 | by JOHN TYLEE

- to be changed. The ASA backed complaints that the ad implied the pill was Viagra. ...

Saatchis scoops dollars 30m Lycra task

11 Dec 1998 | by MICHELE MARTIN

Saatchi new brief is to extend the fabric s appeal away from women and towards teenagers and men. The material is most commonly used in female clothing such as lingerie, hosiery and swimwear to enhance fit and comfort. Saatchis won the business after a pitch led by staff from the London ...

FOCUS: HEALTHCARE PR - ’Lifestyle’ drugs seek a PR remedy. The Viagra debate has

04 Dec 1998 | by ROBERT GRAY

Viagra has produced the most column inches, reimbursement (that is, when drugs can be prescribed.... Although Viagra has produced the most column inches, reimbursement (that is, when drugs can be prescribed ... . When Health Secretary Frank Dobson announced that the anti-impotence pill Viagra ... licence was no longer a guarantee that the product could be prescribed on the NHS. The Viagra ...

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