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CAMPAIGN INTERACTIVE: PROFILE/RUPERT MILES - Beeb’s smooth operator steers the web outfit through troubled waters. Rupert Miles has skilfully avoided difficulties. But is this winning streak set to falter? John Owen reports

27 Nov 1998 | by JOHN OWEN

mature, female-orientated content is, he says, a crucial step which shows how the online audience ...

NEW MEDIA: Net entices new female audience

19 Nov 1998 | by BINNUR BEYAZTAS

months are female. Two years ago only 14% of new internet users were women. The study ...

DIARY: Choristers breaking into snow business hope it’ll be all white on the night

30 Oct 1998 | by IAN DARBY

and female expedition to the top of the world. Cunningham tells me that she thought of sending a ...

MARKETING FOCUS: Cut-throat competition - Gillette’s aggressive launch of Mach 3 will raise the stakes in the shaving systems sector it pioneered with Sensor. Sue Beenstock reports

01 Oct 1998 | by SUE BEENSTOCK

, the first razor of its kind for the female market. In 1994 the Sensor range expanded with Sensor Excel ...

Lego seeks new image through ’girl power’ toys

17 Sep 1998 | by LISA CAMPBELL

. Meanwhile, the group s new software division, Lego Media, is launching its first female-focused game ...

CWC film tie-in targets women

16 Jul 1998 | by LISA CAMPBELL

Cable s latest film, The Horse Whisperer, in an attempt to push its products to a female...Cable s latest film, The Horse Whisperer, in an attempt to push its products to a female audience. The communications company is providing the content and technology for a jointly branded ... future services and communications targeted at females, continuing the company s What can we do ...

STOP PRESS

23 Apr 1998 | by BINNUR BEYAZTAS

Forte Hotels has appointed WCRS to handle its pounds 10m advertising account. The agency beat Publicis and Rainey Kelly Campbell Roalfe to win the work. Cadbury is launching a new countline called Marble, targeting female consumers aged 18 to 24. Cadbury will support the launch with a ...

INTERNET: Women’s place on the We - Long regarded as a marketing toy for the boys, the Internet is becoming an ideal medium for reaching professional women, writes Jane Bainbridge

02 Apr 1998 | by JANE BAINBRIDGE

lags behind the US by 18 months to two years. This can be frustrating for female consumers ... address UK female audiences, but I m not aware of any Web site in the UK that has the same market ... -throughs to, among other things, a feng shui site. Nolan prefers to avoid the female stereotypes ...

NEW MEDIA CHOICE: DOLLOND & AITCHISON

12 Mar 1998 | by GRANT DUNCAN, Managing Director GGT

purposes, sunglasses for Men In Black purposes, sub-divided into male, female and unisex. If you ...

DESIGN CHOICE: LADBROKE SHOPS

05 Mar 1998 | by NEIL SVENSON, Managing Director, Rufus

are in a bank. Instead, there are the smiling faces of the all-female management team, who ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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