to remove filtersJUDGE AND JURY: Critics silenced by phenomenal success of Miss World contest
04 Dec 1998 | by QUENTIN BELL, foundere of the Quentin B
. And not just for the men. Judging from the delight in the faces of the contestants themselves, females ...
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FOCUS: HEALTHCARE PR - ’Lifestyle’ drugs seek a PR remedy. The Viagra debate has
04 Dec 1998 | by ROBERT GRAY
Viagra has produced the most column inches, reimbursement (that is, when drugs can be prescribed.... Although Viagra has produced the most column inches, reimbursement (that is, when drugs can be prescribed ... . When Health Secretary Frank Dobson announced that the anti-impotence pill Viagra ... licence was no longer a guarantee that the product could be prescribed on the NHS. The Viagra ...
Games industry goes after girls
03 Dec 1998 | by IAN DARBY
% of gamers are now female - thought to be the highest share so far achieved by any games format. The success is largely down to the increasing amount of software appealing to a female audience and to Sony ... surprised the industry last year by attracting 80% males and 20% females. The typical industry split ...
FOCUS: HI-TECH PR - Keeping an eye on future markets - Convergence of technologies has resulted in a flurry of mergers and acquisitions in the hi-tech sector. Good IT PR agencies both large and small must examine how they can benefit from the trend
27 Nov 1998 | by NICK PURDOM
: RAISING ITS APPEAL AMONG FEMALES Women have traditionally been ignored in technology marketing ...
PUBLIC RELATIONS: PR in the driving seat - PR is often at the forefront of a consumer product launch. This requires careful integration with other elements of the mix to deliver the results Robert Gray reports.
26 Nov 1998 | by ROBERT GRAY
shirts for Liverpool FC. Reebok asked its agency, Cohn s most famous female fan, Sporty Spice ...
Countrywide takes on consumer PR for Dove
20 Nov 1998 | by SIMON ELLERY
to build on the strength of the brand. It is essentially a female brand that women trust ...
Magic Circle calls in Borkowski to launch new HQ
30 Oct 1998 | by SIMON ELLERY
of young and female members. The organisation has come under attack for the rising cost of its ...
DIARY: Choristers breaking into snow business hope it’ll be all white on the night
30 Oct 1998 | by IAN DARBY
and female expedition to the top of the world. Cunningham tells me that she thought of sending a ...
Research shows IPR needs modernising
30 Oct 1998 | by JULIETTE GARSIDE
and female members. Only 12.2 per cent of IPR members are under 29, while 7.3 per cent are over 60. Women ...
CAMPAIGNS: Sponsorship - Plain sailing for yacht sponsors
30 Oct 1998 | by JENNIFER WHITEHEAD
Atkinson Courage with the idea of assembling an all-female sailing crew to tackle a series of sailing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
