to remove filtersSTOP PRESS
17 Dec 1998 | by DANNY ROGERS
at females aged 50 and over, launches this month and aims to increase sherry consumption. UK adspend ...
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Boots card tops ten million mark
19 Dec 1998 | by LISA CAMPBELL
Boots The Chemist will have ten million Advantage Card holders by Christmas - two million more than originally anticipated. The new figures also reveal that 95% of card holders are female ... and promotions around the traditionally male-interest category were given a more female focus. ...
PlayStation opts for direct sales
24 Sep 1998 | by LISA CAMPBELL
Sony Computer Entertainment is bypassing retailers to sell PlayStation consoles direct to customers for the first time, using a Pepsi database. The mailing is targeted at a predominantly female audience and offers consumers a free Spiceworld game, a poster and PlayStation bag with every ...
AGENDA: Consumer shift hits tampon sales - Improved technology and female health concerns have made
06 Aug 1998
One of the more curious consumer trends to have emerged from our Biggest Brands survey (See page 20 for the second instalment) is the rise of the towel sector of the sanitary protection market at the expense of tampons, once thought to be the greatest innovation in the market.
Boots DM push targets women
16 Jul 1998 | by BINNUR BEYAZTAS
female cardholders in a segmented summer mailing campaign launched this week....Boots is using its Advantage Card database to target a closely identified group of 1.5 million female cardholders in a segmented summer mailing campaign launched this week. The direct marketing campaign is the first by Boots to target women according to their lifestyles and buying patterns ...
SOAPBOX: Up too close and personal - Much has been said about building relationships with consumers, but Ogilvy & Mather’s Tom Bury claims it is too often code for intrusive and insensitive behaviour that breaks the basic rules of friendship
30 Apr 1998 | by TOM BURY
this example from the US. Several female customers of a large chain received a letter from that store ...
STOP PRESS
23 Apr 1998 | by BINNUR BEYAZTAS
Forte Hotels has appointed WCRS to handle its pounds 10m advertising account. The agency beat Publicis and Rainey Kelly Campbell Roalfe to win the work. Cadbury is launching a new countline called Marble, targeting female consumers aged 18 to 24. Cadbury will support the launch with a ...
DM failures linked to gender differences
09 Apr 1998 | by DANNY ROGERS
that the study defines for the first time the detail of male and female communication styles and provides ...
CAREERS: Comment - Women on the verge of a DM breakthrough?
19 Mar 1998 | by HILARY THOMSON
of their lives depend on whether specifically female issues are affecting them, and the view their employer ...
CAMPAIGN DIRECT: THE PROBLEM OF THE ANGELS AND THE PIN - Both creativity and effectiveness must have played equal parts in any direct marketing work which is deemed to be award-winning, Tom Rayfield argues
13 Feb 1998 | by TOM RAYFIELD, a freelance writer
resolved that other great question, about whether angels were male or female. The conclusion ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
