NEW MEDIA: Net entices new female audience
19 Nov 1998 | by BINNUR BEYAZTAS
Women and teenagers are the two fastest-growing users of the internet, according to a study of internet penetration in the UK.
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FOCUS: HEALTHCARE PR - ’Lifestyle’ drugs seek a PR remedy. The Viagra debate has
04 Dec 1998 | by ROBERT GRAY
Viagra has produced the most column inches, reimbursement (that is, when drugs can be prescribed.... Although Viagra has produced the most column inches, reimbursement (that is, when drugs can be prescribed ... . When Health Secretary Frank Dobson announced that the anti-impotence pill Viagra ... licence was no longer a guarantee that the product could be prescribed on the NHS. The Viagra ...
Female finance on the up
29 Oct 1998 | by DANNY ROGERS
A report from Mintel reveals that there has been a huge rise in women having financial products in their own name since 1991. The greatest increase was for store cards (29% of women now hold one, up from 13% in 1991), although PEPs and pensions showed similar rises.
Viagra
15 Oct 1998 | by BINNUR BEYAZTAS
The first ad for controversial impotence drug Viagra appears this week in the medical press...The first ad for controversial impotence drug Viagra appears this week in the medical press. The campaign aims to defuse the tabloid image of the drug and remind doctors that Viagra is aimed at people with a clinical condition, rather than being for recreational use. The ad was created by Viagra owner ...
What The Papers Say: Viagra fails to get economic message across
25 Sep 1998 | by ROBERT GRAY
Pfizer did not refer to Viagra, its EC-licensed candidate for NHS prescription, as offering life...Pfizer did not refer to Viagra, its EC-licensed candidate for NHS prescription, as offering life ... million cost of Viagra on the NHS would be in line with existing treatment. In the main ... the Pfizer launch. While the Financial Times reported that Viagra might actually offer economies ...
Platform: For women, big is better and it’s time to act on it - PR professionals are ignoring the buying power of the female pound at their clients’ peril, says Belinda Lawson
18 Sep 1998 | by BELINDA LAWSON
Women make up half the UK workforce and it is predicted that by the year 2020, 20 per cent of fathers will be house parents while their partners assume the role of chief bread winner. In addition to this, single women with full-time careers are now the fastest growing group of home-owners. All of...
Pfizer campaign to attack poor press on Viagra
27 Aug 1998
with the UK launch of its Viagra drug, now expected next month....with the UK launch of its Viagra drug, now expected next month. The company appointed medical ad ... Viagra. However, Pfizer has realised that it will need to mount a public relations campaign to counter the many misconceptions about ED, which Viagra was designed to cure. People think ...
Pfizer appoints agency to launch Viagra in the UK
24 Aug 1998
campaign for Viagra, the already renowned drug for the treatment of erectile dysfunction....- The pharmaceutical company, Pfizer, has appointed Paling Walters Targis to handle the UK launch campaign for Viagra, the already renowned drug for the treatment of erectile dysfunction. The London based healthcare advertising agency will develop a trade campaign for the prescription-only drug, which ...
Pfizer appoints agency to launch Viagra in the UK
24 Aug 1998
campaign for Viagra, the already renowned drug for the treatment of erectile dysfunction....- The pharmaceutical company, Pfizer, has appointed Paling Walters Targis to handle the UK launch campaign for Viagra, the already renowned drug for the treatment of erectile dysfunction. The London based healthcare advertising agency will develop a trade campaign for the prescription-only drug, which ...
AGENDA: Consumer shift hits tampon sales - Improved technology and female health concerns have made an impact on sanpro sales. Consumer preference indicates a shift toward towel products. Claire Murphy reports
06 Aug 1998
One of the more curious consumer trends to have emerged from our Biggest Brands survey (See page 20 for the second instalment) is the rise of the towel sector of the sanitary protection market at the expense of tampons, once thought to be the greatest innovation in the market.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
