Boots The Chemist will have ten million Advantage Card holders by Christmas - two million more than originally anticipated. The new figures also reveal that 95% of card holders are female ... and promotions around the traditionally male-interest category were given a more female focus. ...
drink, Buzz Lager, aimed at affluent female drinkers....Vaux Breweries has appointed Newcastle-based agency Robson Brown to handle marketing for its new drink, Buzz Lager, aimed at affluent female drinkers. ...
by buying her a Kronenbourg 1664, when she makes off with both their drinks and joins her female lover ... female drinkers to what has traditionally been seen as a male product. The company says that while this was not an active part of its strategy, it recognises female purchasers are a growing sector of the market ...
at females aged 50 and over, launches this month and aims to increase sherry consumption. UK adspend ...
was that these lighter beers would appeal to the female palate. The plan failed, however. So Saatchi s chief ...
also be reinforced by the changing demands from the predominantly female readership. Ideal Home ...
% of gamers are now female - thought to be the highest share so far achieved by any games format. The success is largely down to the increasing amount of software appealing to a female audience and to Sony ... surprised the industry last year by attracting 80% males and 20% females. The typical industry split ...
conference marking the 400-day Millennium countdown last week. The zone features a male/female statue which ...
of mostly female cosmetics and fragrance executives on the subject of luxury under the shadow ...
created the Lynx Minxes, a group of wild female dancers who performed at clubs, before girls moved ... female audience and the nightclub context allows us to reflect this, says Chris Meredith, marketing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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