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MARKETING MIX: Tetley’s agency rises to challenge

can and font hiding his tackle. The posters have caught the attention of some female admirers ...

ADWATCH: Nescafe ad revives romance - Nescafe keeps romance top of its advertising agenda and it is still working a treat for new brand Black Gold. Robert McLuhan reports

female guest how she likes hers. Not just hot and black, apparently: the table falls silent as she ...

Judge and Jury: Media relations could have got better treatment for shyness drug - Before launching the shyness drug Seroxat, SmithKline Beecham should have paid more attention to planning media relations says Paul Blackburn, managing director of Ketchum

and Viagra as lifestyle drugs. It put the cost to the NHS as a massive pounds 700 million a year ... to the controversy over lifestyle drugs. These were worrying times for SmithKline which saw how Viagra was banned ... . For a drug such as this, evaluation is through quality of message and previous comparisons with Viagra ...

CAMPAIGN CRAFT: Sponsored by SVC - Outsider lures Pat Holden, Dom & Nic

. Dom restaurant and rehab - featuring two of the country s top female athletes. The duo ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

can be either male or female. It seems neither sex has a monopoly on bad manners. Needless to say ...

Keene chosen for Tia Maria’s consumer PR

Allied Domecq Spirits and Wine (UK) has appointed Keene Communications to handle consumer PR for its liqueur spirit brand Tia Maria, following an agency reshuffle in its drinks division. Keene has been briefed to target the female 18- to 25-year-old market. The agency did not have ...

Platform: The time is ripe for hitting the headlines - The well versed PR professional should no longer fear being shunned by editors and journalists, says Ian Monk

male, rather than female, flesh in ads? Using, naturally, the hitherto unseen Boddington ...

Viagra

The first ad for controversial impotence drug Viagra appears this week in the medical press...The first ad for controversial impotence drug Viagra appears this week in the medical press. The campaign aims to defuse the tabloid image of the drug and remind doctors that Viagra is aimed at people with a clinical condition, rather than being for recreational use. The ad was created by Viagra owner ...

MARKETING FOCUS: Trading places - Clients and creatives don’t always see eye to eye. But help is here. Lisa Campbell joins a course set up to foster mutual relations by putting clients into ad creatives’ shoes

- either to relaunch corned beef to a Loaded-style audience; to exploit the benefits of Viagra ... the ad homoerotic, which was hilarious. If someone had said create a homoerotic ad, our all-female team ... The Viagra brief got some people s creative juices flowing, although it was all too much for one prudish ...

MEDIA: News at Ten spot does not deserve all this defending

insists, a Viagra weekend. The fact is that the 1200 or so submissions to the ITC have been heavily ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.