04 Dec 1998
| by ROBERT GRAY
Viagra has produced the most column
inches, reimbursement (that is, when drugs can be prescribed.... Although Viagra has produced the most column
inches, reimbursement (that is, when drugs can be prescribed ...
.
When Health Secretary Frank Dobson announced that the anti-impotence
pill Viagra ...
licence was no
longer a guarantee that the product could be prescribed on the NHS.
The Viagra ...
16 Oct 1998
| by PAUL BLACKBURN
and Viagra as
lifestyle drugs. It put the cost to the NHS as a massive pounds 700
million a year ...
to the controversy over lifestyle drugs. These
were worrying times for SmithKline which saw how Viagra was banned ...
.
For a drug such as this, evaluation is through quality of message and
previous comparisons with Viagra ...
25 Sep 1998
| by ROBERT GRAY
Pfizer did not refer to Viagra, its EC-licensed candidate for NHS
prescription, as offering life...Pfizer did not refer to Viagra, its EC-licensed candidate for NHS
prescription, as offering life ...
million
cost of Viagra on the NHS would be in line with existing treatment.
In the main ...
the Pfizer launch. While the Financial Times reported that
Viagra might actually offer economies ...
21 Aug 1998
| by SOPHIE BARKER
consumer and healthcare PR for the company s impotence drug Viagra.
EMC clients include ...
26 Jun 1998
| by JULIETTE GARSIDE
drug, Viagra, designed to treat
impotence....drug, Viagra, designed to treat
impotence.
This month the company retained Ruder Finn Abbott ...
-ordinates PR worldwide for Viagra, while Chandler
Chicco handles US PR. In Asia, Edelman PR Worldwide ...
to manage PR locally.
Viagra has received regulatory approval in Thailand but countries in the
rest ...
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