CAMPAIGNS: Launching Lara as a market icon - Product Launch
29 May 1998 | by NICOLA TYRRELL
. Objectives To turn Lara Croft into the best-known female computer game character, and to build her ...
: RAISING ITS APPEAL AMONG FEMALES Women have traditionally been ignored in technology marketing ...
. Objectives To turn Lara Croft into the best-known female computer game character, and to build her ...
Stephan Fink. We want the to reach a younger, more female audience and special interest groups. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.