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STOP PRESS

at females aged 50 and over, launches this month and aims to increase sherry consumption. UK adspend ...

Saatchis scoops dollars 30m Lycra task

Saatchi new brief is to extend the fabric s appeal away from women and towards teenagers and men. The material is most commonly used in female clothing such as lingerie, hosiery and swimwear to enhance fit and comfort. Saatchis won the business after a pitch led by staff from the London ...

MEDIA CASE STUDY: NIKE ’RUN LONDON’

for female runners. Additional information was available on a specially created web site, at www ...

CAMPAIGN DIARY: Exposed: creatives do see breasts as pieces of meat or inflatables

t appreciate the size of its female staff s breasts as its bra theme, blow up (below), features ...

MEDIA: GUS to review pounds 6m media job

ran a series of ads for its autumn/winter 1998 catalogue on daytime TV targeting its mainly female ...

MARKETING FOCUS: Virgin a brand too far? - Suddenly, Virgin’s brand seems more vulnerable and Richard Branson’s touch less sure. Roger Cowe inspects the damage

% Female 20% 68% 12% 15-24 15% 82% 2% 35 ... Difference Male 19% 11% 70% Female 17% 10% 73 ... % 13% 68% Female 13% 12% 75% 15-24 13% 17 ...

MEDIA: LOADED FASHION: AN EXPERT’S VIEW - Sebastian Bishop thinks a well-dressed chap needs a copy of Loaded Fashion

differ from its aggressive brother? First, the editor s female (at last) and second, surely a ...

CLIENT OF THE WEEK: Taking fashion to the masses. Jade Garrett has found out the secrets of Jo Kenrick’s wardrobe: it’s all by George

about understanding how women shop and harnessing a female shopper s desire to seek out that next ...

CAMPAIGN INTERNATIONAL: WHAT’S HOT IN FRANCE

Here are two campaigns which, in my eyes, are outstanding both in terms of creativity and strategy. They are true, simple and will last for years while getting better all the time. They must have had a lot of fun creating this Kookai campaign (CLM/BBDO). Creating female ...

MARKETING MIX: Ad agency puts on the style for BBC

, the BBC make-over crew offered to spend their coffee break transforming Keating into a female joint ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.