04 Dec 1998
| by ROBERT GRAY
Viagra has produced the most column
inches, reimbursement (that is, when drugs can be prescribed.... Although Viagra has produced the most column
inches, reimbursement (that is, when drugs can be prescribed ...
.
When Health Secretary Frank Dobson announced that the anti-impotence
pill Viagra ...
licence was no
longer a guarantee that the product could be prescribed on the NHS.
The Viagra ...
30 Oct 1998
| by MARK WNEK, executive creative director
Why advertise Viagra? If ever there was a product that absolutely
everyone knew a) existed, b...Why advertise Viagra? If ever there was a product that absolutely
everyone knew a) existed, b) what it did, and c) where to find out more
about it, Viagra is it. Anyway, unremarkable ad ...
personally.
I only work here at Haymarket freelance but, had I the corporate Viagra
to swell my ...
16 Oct 1998
| by PAUL BLACKBURN
and Viagra as
lifestyle drugs. It put the cost to the NHS as a massive pounds 700
million a year ...
to the controversy over lifestyle drugs. These
were worrying times for SmithKline which saw how Viagra was banned ...
.
For a drug such as this, evaluation is through quality of message and
previous comparisons with Viagra ...
15 Oct 1998
| by RAYMOND SNODDY
insists, a Viagra weekend. The fact is that the 1200 or so
submissions to the ITC have been heavily ...
02 Oct 1998
| by NIKKI MENDONCA
getting over being dumped
and mounting the Viagra bandwagon . The sectioned editorial hits you ...
25 Sep 1998
| by ROBERT GRAY
Pfizer did not refer to Viagra, its EC-licensed candidate for NHS
prescription, as offering life...Pfizer did not refer to Viagra, its EC-licensed candidate for NHS
prescription, as offering life ...
million
cost of Viagra on the NHS would be in line with existing treatment.
In the main ...
the Pfizer launch. While the Financial Times reported that
Viagra might actually offer economies ...
04 Sep 1998
| by LEXIE GODDARD
family and both male and female are less willing
to eat, breathe and sleep medicine ...
27 Aug 1998
with the UK launch of its Viagra drug, now
expected next month....with the UK launch of its Viagra drug, now
expected next month.
The company appointed medical ad ...
Viagra.
However, Pfizer has realised that it will need to mount a public
relations campaign to counter the many misconceptions about ED, which
Viagra was designed to cure.
People think ...
21 Aug 1998
| by SOPHIE BARKER
consumer and healthcare PR for the company s impotence drug Viagra.
EMC clients include ...
13 Aug 1998
| by KEN GOFTON
months. The US launch of its male impotency
drug, Viagra, has stimulated massive media coverage...months. The US launch of its male impotency
drug, Viagra, has stimulated massive media coverage ...
.
Viagra, admittedly, is an exceptional product. As the first oral
treatment to help male impotency ...
: PR BATTLES TO CONTROL THE RISE OF VIAGRA
Like other drugs manufacturers, Pfizer is wondering ...