to remove filtersPRIVATE VIEW
18 Dec 1998 | by ANDREW CRACKNELL
with female teenage girls often wearing face packs. All I d say is that Virgin should be careful how ...
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Boots card tops ten million mark
19 Dec 1998 | by LISA CAMPBELL
Boots The Chemist will have ten million Advantage Card holders by Christmas - two million more than originally anticipated. The new figures also reveal that 95% of card holders are female ... and promotions around the traditionally male-interest category were given a more female focus. ...
ADWATCH: Kronenbourg’s urbane tales - City sophistication is at the core of Kronenbourg’s new campaign with its humorous take on famous French sayings. Robert McLuhan reports
17 Dec 1998 | by ROBERT MCLUHAN
by buying her a Kronenbourg 1664, when she makes off with both their drinks and joins her female lover ... female drinkers to what has traditionally been seen as a male product. The company says that while this was not an active part of its strategy, it recognises female purchasers are a growing sector of the market ...
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
at females aged 50 and over, launches this month and aims to increase sherry consumption. UK adspend ...
AGENDA: Still best after 25 years? - Carlsberg has a quarter-century pedigree and probably the most widely recognised tagline in the world. But can that stand up to a world of premium lagers?
17 Dec 1998 | by SUE BEENSTOCK
was that these lighter beers would appeal to the female palate. The plan failed, however. So Saatchi s chief ...
MEDIA: The decor decade - Home interest titles have multiplied in recent years, whether as standalone, TV spin-offs or contract titles Andy Fry reports.
17 Dec 1998 | by ANDY FRY
also be reinforced by the changing demands from the predominantly female readership. Ideal Home ...
TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
04 Dec 1998 | by STEFANO HATFIELD
place to guarantee a large female audience. The TV buyer for Carlsberg-Tetley saw ...
Games industry goes after girls
03 Dec 1998 | by IAN DARBY
% of gamers are now female - thought to be the highest share so far achieved by any games format. The success is largely down to the increasing amount of software appealing to a female audience and to Sony ... surprised the industry last year by attracting 80% males and 20% females. The typical industry split ...
Sponsors to sell tickets to Dome
03 Dec 1998 | by LISA CAMPBELL
conference marking the 400-day Millennium countdown last week. The zone features a male/female statue which ...
CAMPAIGN INTERACTIVE: PROFILE/RUPERT MILES - Beeb’s smooth operator steers the web outfit through troubled waters. Rupert Miles has skilfully avoided difficulties. But is this winning streak set to falter? John Owen reports
27 Nov 1998 | by JOHN OWEN
mature, female-orientated content is, he says, a crucial step which shows how the online audience ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
