at females aged 50 and over, launches this month and aims to increase sherry consumption. UK adspend ...
% of gamers are now female - thought to be the highest share so far achieved by any games format. The success is largely down to the increasing amount of software appealing to a female audience and to Sony ... surprised the industry last year by attracting 80% males and 20% females. The typical industry split ...
Sony Computer Entertainment is bypassing retailers to sell PlayStation consoles direct to customers for the first time, using a Pepsi database. The mailing is targeted at a predominantly female audience and offers consumers a free Spiceworld game, a poster and PlayStation bag with every ...
. Meanwhile, the group s new software division, Lego Media, is launching its first female-focused game ...
to take into account the higher proportion of female guests. Generally we go for more cerebral, more ...
ITV s corset collection got another airing last week as Far from the Madding Crowd was given the upcoming and pretty actress/ swarthy actor treatment. Jonathan Firth - the brother of Mr Darcy - was guaranteed to pull in female viewers, and newcomer Paloma Baeza s Bathsheba was creditable. Those ...
Cable s latest film, The Horse Whisperer, in an attempt to push its products to a female...Cable s latest film, The Horse Whisperer, in an attempt to push its products to a female audience. The communications company is providing the content and technology for a jointly branded ... future services and communications targeted at females, continuing the company s What can we do ...
. The buyer for Hellmann s saw Big Women as the perfect opportunity to appeal to a female-biased audience ... , Always, ran in an ad slot which offered a large female audience after the 9pm watershed for sanpro ... on World Cup coverage and ABC1 males, with a drama pulling in a strong ABC1 female audience ...
Forte Hotels has appointed WCRS to handle its pounds 10m advertising account. The agency beat Publicis and Rainey Kelly Campbell Roalfe to win the work. Cadbury is launching a new countline called Marble, targeting female consumers aged 18 to 24. Cadbury will support the launch with a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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