at females aged 50 and over, launches this month and aims to increase sherry consumption. UK adspend ...
% of gamers are now female - thought to be the highest share so far achieved by any games format. The success is largely down to the increasing amount of software appealing to a female audience and to Sony ... surprised the industry last year by attracting 80% males and 20% females. The typical industry split ...
Sony Computer Entertainment is bypassing retailers to sell PlayStation consoles direct to customers for the first time, using a Pepsi database. The mailing is targeted at a predominantly female audience and offers consumers a free Spiceworld game, a poster and PlayStation bag with every ...
. Meanwhile, the group s new software division, Lego Media, is launching its first female-focused game ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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