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What The Papers Say: Viagra fails to get economic message across

25 Sep 1998 | by ROBERT GRAY

Pfizer did not refer to Viagra, its EC-licensed candidate for NHS prescription, as offering life...Pfizer did not refer to Viagra, its EC-licensed candidate for NHS prescription, as offering life ... million cost of Viagra on the NHS would be in line with existing treatment. In the main ... the Pfizer launch. While the Financial Times reported that Viagra might actually offer economies ...

Diary: Oh for a muse of fire that could turn a launch party into a flaming success

25 Sep 1998 | by IAN DARBY

of female public relations executives. But as it turned out,the Banqueting House kitchen had ...

PRIVATE VIEW

25 Sep 1998 | by BILLY MAWHINNEY, a creative director at

and that the Viagra can wait. HP FOODS Project: Lea Perrins Worcestershire Sauce Client: Kim Small ...

PlayStation opts for direct sales

24 Sep 1998 | by LISA CAMPBELL

Sony Computer Entertainment is bypassing retailers to sell PlayStation consoles direct to customers for the first time, using a Pepsi database. The mailing is targeted at a predominantly female audience and offers consumers a free Spiceworld game, a poster and PlayStation bag with every ...

MEDIA: GUS to review pounds 6m media job

24 Sep 1998 | by ANNE-MARIE CRAWFORD

ran a series of ads for its autumn/winter 1998 catalogue on daytime TV targeting its mainly female ...

the buying power of the female pound at their clients’ peril, says Belinda Lawson

18 Sep 1998 | by BELINDA LAWSON

of which indicates that the future for sales is increasingly female....of which indicates that the future for sales is increasingly female. Women should be a more attractive target market for products outside the traditional female arena of clothes, make-up and food ... , it is usually for a female version which is smaller and cheaper - from nippy little cars to coloured mobile ...

FOCUS: RECRUITMENT - Making the jump through the ranks/Employers are spoilt for choice as far as graduates go, but when it comes to finding skilled, middle level staff, the situation is somewhat grim Mary Cowlett reports.

18 Sep 1998 | by MARY COWLETT

to achieve their career goals, he says. But for the female account managers and directors who want ... to a team of eight. Unusually, she employs two part-time female account directors, both of whom ... the problem of enabling the best female performers back into the consultancy market after a maternity break ...

Lego seeks new image through ’girl power’ toys

17 Sep 1998 | by LISA CAMPBELL

. Meanwhile, the group s new software division, Lego Media, is launching its first female-focused game ...

MARKETING FOCUS: Virgin a brand too far? - Suddenly, Virgin’s brand seems more vulnerable and Richard Branson’s touch less sure. Roger Cowe inspects the damage

17 Sep 1998 | by ROGER COWE

% Female 20% 68% 12% 15-24 15% 82% 2% 35 ... Difference Male 19% 11% 70% Female 17% 10% 73 ... % 13% 68% Female 13% 12% 75% 15-24 13% 17 ...

MEDIA: LOADED FASHION: AN EXPERT’S VIEW - Sebastian Bishop thinks a well-dressed chap needs a copy of Loaded Fashion

11 Sep 1998 | by SEBASTIAN BISHOP, James Burrows’

differ from its aggressive brother? First, the editor s female (at last) and second, surely a ...

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