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Signal FM relaunches

21 Dec 1999 | by MediaWeek

The Wireless Group is to rebrand Signal FM in Manchester as Imagine FM. The Stockport-based will begin to use its new identity from Monday January 3. The new station will target a mainly female audience in their 30s, putting it in direct competition with the demographic of other stations in the area ...

Campaign Hall of Fame: Chairman’s comment

20 Dec 1999 | by JOHN WEBSTER, Chairman Of The Jury

Lucille Ball, it pioneered the female-led comedy and was once watched by more than 60 per cent of all ...

D’Arcy shows battle of the sexes in Punto ads

17 Dec 1999 | by FRANCESCA NEWLAND

million campaign for the new Fiat Punto that plays on the differences between male and female drivers....D Arcy is seeking to capitalise on the recent backlash against political correctness in a pounds 5 million campaign for the new Fiat Punto that plays on the differences between male and female drivers. The campaign continues the Spirito di Punto theme and comprises two 40-second ...

Handbag.com set to review JWT business

17 Dec 1999 | by EMMA HALL

of the first female-focused sites to go online when it launched in October, backed by an advertising campaign ...

CLOSE-UP: PEOPLE’S JURY - Familiarity can breed content. Tesco’s Dotty and the kids from Safeway top our poll again, Richard Cook finds

17 Dec 1999 | by RICHARD COOK

to bring a smile to the watching millions. Or rather to the watching female millions - the ad scored 6 ... population and 5.1 with more demanding females. One ad that registered almost equally among male and female viewers was the Allied Carpets festive special, an unusual appearance for the category ahead ...

CAMPAIGN INTERACTIVE: PRIVATE SURF WITH PATRICK SEMPLE

10 Dec 1999 | by PATRICK SEMPLE, creative director of Ba

.charlottestreet.com EVERYWOMAN Client: Everywoman Brief: Be the number one female community website for women ...

FEATURE: The PR century - Events earlier this century provided the primordial stew that gave birth to the rise of PR. Robert Gray turns back the pages of time to where it all began

10 Dec 1999 | by ROBERT GRAY

had its first female council member - Joyce Blow, of the Council of Industrial Design. It wasn t a female profession at all in the 1950s, says Blow. But today PR is a different story ...

HOW TO GET AHEAD: What it’s like to work for ... Carlton Screen Advertising - The big screen’s a sexy sell for Carlton’s fabulous team of fashionable film junkies

06 Dec 1999

is youthful and ambitious, with lots of sharply dressed staff - 70 per cent of whom are female. The mood ...

OPINION: News Analysis - No longer in the realm of the purely medicinal/The pharmaceutical industry is readying itself for a major overhaul of the way drugs are marketed if US-style consumer advertising is introduced in the UK

03 Dec 1999 | by MARY COWLETT

for the latest date about anti-impotence drug Viagra, throws up a confusing wealth of web sites - some good, some utter junk. It would seem a safe bet that Viagra manufacturer Pfizer would offer the one web ... promoting drugs within the media. For example, although Pfizer could not promote Viagra ...

DIARY: Pass the aspirin, please, and I’ll read the news

03 Dec 1999 | by ANDREW HOLT

the evening making a number of offers to the female clients and staff, culminating in an unmissable proposal ...

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