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Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
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- Feb-1999 (1)
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- PR Week UK (1)
CAMPAIGNS: Channel 4 learns that sex still sells - Broadcast PR
26 Feb 1999 | by JENNIFER WHITEHEAD
-something female New Yorkers, and was sure to be popular with the key advertising target audience of 16- to 34...Sex and the City is the latest of Channel 4 s US imports. The comedy features four thirty-something female New Yorkers, and was sure to be popular with the key advertising target audience of 16- to 34-year-old audience. Channel 4 s press team worked to ensure that this age group was targeted before ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
