20 Dec 1999
| by JOHN WEBSTER, Chairman Of The Jury
Lucille Ball, it pioneered the
female-led comedy and was once watched by more than 60 per cent of all ...
17 Dec 1999
| by FRANCESCA NEWLAND
million campaign for the new Fiat
Punto that plays on the differences between male and female drivers....D Arcy is seeking to capitalise on the recent backlash against
political correctness in a pounds 5 million campaign for the new Fiat
Punto that plays on the differences between male and female drivers.
The campaign continues the Spirito di Punto theme and comprises two
40-second ...
17 Dec 1999
| by EMMA HALL
of the first female-focused sites to go online when
it launched in October, backed by an advertising campaign ...
17 Dec 1999
| by RICHARD COOK
to bring a smile to the watching millions. Or rather to the
watching female millions - the ad scored 6 ...
population and
5.1 with more demanding females.
One ad that registered almost equally among male and female viewers was
the Allied Carpets festive special, an unusual appearance for the
category ahead ...
06 Dec 1999
is youthful and ambitious, with
lots of sharply dressed staff - 70 per cent of whom are female. The mood ...
02 Dec 1999
| by BEN ROSIER
Sex sells, so they say, and that principle is being applied by
Ready2.com, the female-focused web...Sex sells, so they say, and that principle is being applied by
Ready2.com, the female-focused web portal which this week kicks off a
pounds 6m marketing push with a print campaign, coinciding with the
launch of its first site, Ready2shop. The company was set up by fashion
journalists Trinny Woodall ...
29 Nov 1999
Foodstuffs 3.0 3.0
Nautica Clothing 1.5 -
Raleigh Bicycle manufacture 10.0 1.1
Ready2.com Online female....com Online female lifestyle 2.0 (Jan-Mar) -
Rover (planning) Car manufacture 40.0 50.0
Switch2 ...
26 Nov 1999
s understanding of
the role and importance of men in the female consumer s world led to a
prescriptive brief ...
26 Nov 1999
Education Authority
Product: Anti-smoking
To get young female smokers to quit, an immediate ...
25 Nov 1999
| by IMELDA MICHALCZYK
IPC Music and Sport has signed two new licensing deals for its
flagship men s lifestyle title, Loaded.
A Bigger Splash in Manchester will produce posters and postcards
featuring Loaded female icons. These will go on sale before Christmas at
stationery outlets and record shops, priced at pounds ...