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Campaign Hall of Fame: Chairman’s comment

Lucille Ball, it pioneered the female-led comedy and was once watched by more than 60 per cent of all ...

D’Arcy shows battle of the sexes in Punto ads

million campaign for the new Fiat Punto that plays on the differences between male and female drivers....D Arcy is seeking to capitalise on the recent backlash against political correctness in a pounds 5 million campaign for the new Fiat Punto that plays on the differences between male and female drivers. The campaign continues the Spirito di Punto theme and comprises two 40-second ...

Handbag.com set to review JWT business

of the first female-focused sites to go online when it launched in October, backed by an advertising campaign ...

CLOSE-UP: PEOPLE’S JURY - Familiarity can breed content. Tesco’s Dotty and the kids from Safeway top our poll again, Richard Cook finds

to bring a smile to the watching millions. Or rather to the watching female millions - the ad scored 6 ... population and 5.1 with more demanding females. One ad that registered almost equally among male and female viewers was the Allied Carpets festive special, an unusual appearance for the category ahead ...

HOW TO GET AHEAD: What it’s like to work for ... Carlton Screen Advertising - The big screen’s a sexy sell for Carlton’s fabulous team of fashionable film junkies

is youthful and ambitious, with lots of sharply dressed staff - 70 per cent of whom are female. The mood ...

Ready2.com

Sex sells, so they say, and that principle is being applied by Ready2.com, the female-focused web...Sex sells, so they say, and that principle is being applied by Ready2.com, the female-focused web portal which this week kicks off a pounds 6m marketing push with a print campaign, coinciding with the launch of its first site, Ready2shop. The company was set up by fashion journalists Trinny Woodall ...

Accounts moved in the past four weeks - 23 November 1999

Foodstuffs 3.0 3.0 Nautica Clothing 1.5 - Raleigh Bicycle manufacture 10.0 1.1 Ready2.com Online female....com Online female lifestyle 2.0 (Jan-Mar) - Rover (planning) Car manufacture 40.0 50.0 Switch2 ...

THE APG CREATIVE PLANNING AWARDS 1999: Special Award - Chair’s Award for Planning Craft Skills/Sponsored by AQRP

s understanding of the role and importance of men in the female consumer s world led to a prescriptive brief ...

THE APG CREATIVE PLANNING AWARDS 1999: Public Service/Charity/Government Campaign - Sponsored by COI

Education Authority Product: Anti-smoking To get young female smokers to quit, an immediate ...

MEDIA: Loaded signs up in licence deals for brand goods

IPC Music and Sport has signed two new licensing deals for its flagship men s lifestyle title, Loaded. A Bigger Splash in Manchester will produce posters and postcards featuring Loaded female icons. These will go on sale before Christmas at stationery outlets and record shops, priced at pounds ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.