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Campaign Hall of Fame: Chairman’s comment

Lucille Ball, it pioneered the female-led comedy and was once watched by more than 60 per cent of all ...

Handbag.com set to review JWT business

of the first female-focused sites to go online when it launched in October, backed by an advertising campaign ...

CAMPAIGN INTERACTIVE: PRIVATE SURF WITH PATRICK SEMPLE

.charlottestreet.com EVERYWOMAN Client: Everywoman Brief: Be the number one female community website for women ...

Ready2.com

Sex sells, so they say, and that principle is being applied by Ready2.com, the female-focused web...Sex sells, so they say, and that principle is being applied by Ready2.com, the female-focused web portal which this week kicks off a pounds 6m marketing push with a print campaign, coinciding with the launch of its first site, Ready2shop. The company was set up by fashion journalists Trinny Woodall ...

Express and Emap unveil online plans with a female focus

The rush to corner the lucrative female e-commerce market continued this week...The rush to corner the lucrative female e-commerce market continued this week with the announcement that Express Newspapers is planning a female lifestyle site, while Emap is planning to launch Red Direct as fully fledged e-commerce catalogue. Express New Media is seeking 26 staff ...

MEDIA: Net sites aimed at women found to be ’off-target’

female focus....female focus. A new study from Optimedia suggests that the recent emergence of female ... -old women, but the younger female consumers within that group do not view the internet as being a male ... to both men and women, so the spate of female focused web sites could be viewed as off ...

ANALYSIS: How long can car makers hold out? With consumer pressure to cut prices, a sharp drop in sales, and a dark cloud over the Motor Show last week, the UK car market in is showing movements in the arena of pricing and sales. By Claire Murphy

. Research, which has just been released by Autobytel, confirms public, especially female, disillusionment ...

NEWS ANALYSIS: Sink or swim time as net titles race to attract loyal surfers - Not all the web magazines will survive in this flooded sector. By Colin Grimshaw

for females and families. With technology speeding ahead, and internet access via TV and mobile ...

INTERNET PR: How PR can save your e-business - Many companies are using PR as a way of combating bad press on the internet. Mary Cowlett reports

regulatory bodies, while Viagra manufacturer Pfizer has links to groups such as the Impotence Society ...

The future of FMCG.com: Online investment among FMCGs is soaring as they start to harness the power of the internet

up with a banner campaign which ran on Women.com, the US female-focused web site. The FMCG ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.