Sex sells, so they say, and that principle is being applied by Ready2.com, the female-focused web...Sex sells, so they say, and that principle is being applied by Ready2.com, the female-focused web portal which this week kicks off a pounds 6m marketing push with a print campaign, coinciding with the launch of its first site, Ready2shop. The company was set up by fashion journalists Trinny Woodall ...
IPC Music and Sport has signed two new licensing deals for its flagship men s lifestyle title, Loaded. A Bigger Splash in Manchester will produce posters and postcards featuring Loaded female icons. These will go on sale before Christmas at stationery outlets and record shops, priced at pounds ...
female focus....female focus. A new study from Optimedia suggests that the recent emergence of female ... -old women, but the younger female consumers within that group do not view the internet as being a male ... to both men and women, so the spate of female focused web sites could be viewed as off ...
. No doubt the sport s audience of ABC1s, with a relatively high proportion of females compared ...
) and female in an industry full of 50-year-old men. While she did encounter some wariness from ...
carried away, is a Tuesday magazine really going to pull in younger females to the package? Wouldn t a ...
of pub operators, themed chains, which appeal in particular to young, female consumers, are likely ... boasts more than 40 branches nationwide. Like other female-friendly pub/ bars such as Pitcher ...
. Research, which has just been released by Autobytel, confirms public, especially female, disillusionment ...
A high proportion of women consider advertising to be an unrealistic portrayal of life in the UK today, while nearly three-quarters of older people are alienated by it, according to new research by the Future Foundation.
regulatory bodies, while Viagra manufacturer Pfizer has links to groups such as the Impotence Society ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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