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MEDIA HEADLINER: Tabloid stalwart plans to give The Mirror the feminine touch. The paper’s deputy editor is overseeing a glossy for women. By Anna Griffiths

for its female readers and it is hoped that M will bring in more women and boost the newspaper s sales ... , Weaver has doubled the number of female journalists and introduced five new sections to the paper ...

CLOSE-UP: PEOPLE’S JURY - A thumbs-down from the jury. Only TBWA hit a six in this month’s dismal set of jury scores, Jenny Watts writes

with the female audience, who award it a 6.4. D Arcy s Mars Bar spot, in which a woman languishes in a chair ...

Female and grey consumers top ad scepticism survey

A high proportion of women consider advertising to be an unrealistic portrayal of life in the UK today, while nearly three-quarters of older people are alienated by it, according to new research by the Future Foundation.

INTERNET PR: How PR can save your e-business - Many companies are using PR as a way of combating bad press on the internet. Mary Cowlett reports

regulatory bodies, while Viagra manufacturer Pfizer has links to groups such as the Impotence Society ...

The future of FMCG.com: Online investment among FMCGs is soaring as they start to harness the power of the internet

up with a banner campaign which ran on Women.com, the US female-focused web site. The FMCG ...

What’s Online to target women with relaunch

show a 50/50 male/female split with lots of users in the 50-plus age bracket. The net isn t just ...

GWR unveils Planet Rock and Core UK digital radio brands

brands . It will target young female listeners with chart hits and mainstream dance music ...

Billett research warns over TV ad scheduling

. Male targeted brands achieve higher first-in-break positions than female targeted ones, while 16 ...

MARKETING TO MEN: MEN REALLY ARE FROM MARS - What is it that makes men so different? The answers should provide an invaluable tool for marketers, Aric Sigman says

messages. If advertisers understood precisely how different males and females are on the most profound ... . It s not surprising that the female athletes disqualified for taking hormones are invariably discovered ... . Furthermore, female menstrual cycles influence their appetite and food choices, with sugary fatty foods ...

MARKETING TO MEN: COVER BOYS - Mags for men are now mainstream as their editors explain. Loaded broke the mould; now Men’s Fitness is having a go

the bullet and putting women on the cover, disguising our great writing with a smokescreen of female ... . But before naked female flesh is upheld as a publishing panacea, it s worth remembering it s a relatively new phenomenon. GQ under its late editor, Michael Ver Meulen, an arch admirer of the female form ...

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