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FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

campaign linking its female-only deodorant brand Soft and Gentle with pop singer Louise, who was seen ... of coverage, one in five of which said: Soft and Gentle is Britain s number one female anti ...

STOP PRESS: LawsonClarke to target young drivers

is to target female and young drivers. LawsonClarke was retained by Castrol International five months ago...Lubricant retailer and marketer Castrol UK has hired LawsonClarke to handle its PR and media relations. The agency won the year-long contract after a competitive two-way pitch. The agency s brief is to target female and young drivers. LawsonClarke was retained by Castrol International five months ago ...

BMA hired to raise Hallmark’s profile on UK card market

it out, Reed said. BMA will target female 25- to 44-year-olds through women s magazines as well ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.