to remove filtersREVIEW: Marketing and advertising news in the week’s press
16 Jul 1999 | by EMMA HALL
. One shows a young female vicar and her daughter, who is playing with her mother s clerical collar ...
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ANALYSIS: Is it worth sponsoring rugby? - A lack of central energy has seen the Rugby World Cup fail to lift the public’s interest to the heights of football’s Euro ’96, but has it failed the sponsors?
04 Nov 1999 | by IAN DARBY
. No doubt the sport s audience of ABC1s, with a relatively high proportion of females compared ...
FOCUS: MARKET RESEARCH - Keeping your PR tactics on target - A PR campaign can generate a lot of coverage, but still turn consumers off Lexie Goddard discovers how agencies can reap the benefit of research.
09 Jul 1999 | by LEXIE GODDARD
. The panel was representative of the UK population, being 51 per cent female and 49 pre cent male. A third ...
Private View
21 May 1999 | by JAMES LOWTHER
of serious jobs, mortgages and eventually, I guess, Volvos and Viagra. The ads show initiation ceremonies ...
TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
07 May 1999 | by DOMINIC MILLS
Bombshell provided a strong female-biased audience across all age groups. The buyer for Cadbury ...
REVIEW
30 Apr 1999 | by EMMA HALL
-clad female beachcombers in a new pounds 3 million television and cinema commercial for the Bounty bar ...
FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction
30 Apr 1999 | by LEXIE GODDARD
campaign linking its female-only deodorant brand Soft and Gentle with pop singer Louise, who was seen ... of coverage, one in five of which said: Soft and Gentle is Britain s number one female anti ...
Public Relations: Egg’s story - The resounding success of Egg’s launch was the result of a highly controlled PR exercise. Richard Lamballe on how it was achieved
02 Apr 1999 | by RICHARD LAMBALLE who works at EM, a div
female who sells newspapers. The Sun was given an exclusive on Zoe Ball to run four days before ...
Briefs
01 Apr 1999 | by ALEXANDRA JARDINE
on April 5. McVitie s is targeting females through titles including Woman, Take a Break and OK ...
SALARY SURVEY: Modern values - PR people are shopping around for jobs which offer more than just money
26 Mar 1999 | by MAJA PAWINSKA
and female employees are approximately the same. The only area where male salaries are still around pounds 4,000 more than female is at the level of in-house PR director, although this is balanced by the pounds 3,300 more earned on average by women managing directors. Female solo practitioners are also ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
