to remove filtersTHE APG CREATIVE PLANNING AWARDS 1999: Special Award - Chair’s Award for Planning Craft Skills/Sponsored by AQRP
26 Nov 1999
s understanding of the role and importance of men in the female consumer s world led to a prescriptive brief ...
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CLOSE-UP: PEOPLE’S JURY - Familiarity can breed content. Tesco’s Dotty and the kids from Safeway top our poll again, Richard Cook finds
17 Dec 1999 | by RICHARD COOK
to bring a smile to the watching millions. Or rather to the watching female millions - the ad scored 6 ... population and 5.1 with more demanding females. One ad that registered almost equally among male and female viewers was the Allied Carpets festive special, an unusual appearance for the category ahead ...
McCann focuses on Latin spirit for new Bacardi Breezer job
19 Nov 1999 | by KAREN YATES
turntable, the plates replaced by records. A third version, rodeo initially features a young female ...
ANALYSIS: Is it worth sponsoring rugby? - A lack of central energy has seen the Rugby World Cup fail to lift the public’s interest to the heights of football’s Euro ’96, but has it failed the sponsors?
04 Nov 1999 | by IAN DARBY
. No doubt the sport s audience of ABC1s, with a relatively high proportion of females compared ...
Last orders at the local? Will traditional pubs have a role to play in the 21st century? Imelda Michalczyk reports
28 Oct 1999 | by IMELDA MICHALCZYK
of pub operators, themed chains, which appeal in particular to young, female consumers, are likely ... boasts more than 40 branches nationwide. Like other female-friendly pub/ bars such as Pitcher ...
CLOSE-UP: PEOPLE’S JURY - A thumbs-down from the jury. Only TBWA hit a six in this month’s dismal set of jury scores, Jenny Watts writes
22 Oct 1999 | by JENNY WATTS
with the female audience, who award it a 6.4. D Arcy s Mars Bar spot, in which a woman languishes in a chair ...
The future of FMCG.com: Online investment among FMCGs is soaring as they start to harness the power of the internet
21 Oct 1999 | by BEN ROSIER
up with a banner campaign which ran on Women.com, the US female-focused web site. The FMCG ...
PRIVATE VIEW
01 Oct 1999 | by KATE STANNERS
equals leader, particularly when small one is female. If you redub the soap music from the Thomson ad ...
ADWATCH: Pot Noodle prison series breaks through to teenagers - Wickedly eccentric prison spoofs have helped boost Pot Noodle’s youth market share
16 Sep 1999 | by CORDELIA BRABBS
-handed scoffing a Pot Noodle. The following instalment features a female inmate imagining herself ...
Cosmo to extend brand via herbal soft drink launch
09 Sep 1999 | by BEN ROSIER
out the product nationally in January next year. The drinks, aimed at the magazine s female 18 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
