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Campaign Hall of Fame: Chairman’s comment

Lucille Ball, it pioneered the female-led comedy and was once watched by more than 60 per cent of all ...

HOW TO GET AHEAD: What it’s like to work for ... Carlton Screen Advertising - The big screen’s a sexy sell for Carlton’s fabulous team of fashionable film junkies

is youthful and ambitious, with lots of sharply dressed staff - 70 per cent of whom are female. The mood ...

MEDIA: Loaded signs up in licence deals for brand goods

IPC Music and Sport has signed two new licensing deals for its flagship men s lifestyle title, Loaded. A Bigger Splash in Manchester will produce posters and postcards featuring Loaded female icons. These will go on sale before Christmas at stationery outlets and record shops, priced at pounds ...

HOW TO GET AHEAD: WHAT IT’S LIKE TO WORK FOR ... CHANNEL 4 - Tina the sarnie trolley lady reckons that the Channel 4 sales team is a great laugh

and the team is split evenly between male and female. They all agree that the best thing about the job ...

ANALYSIS: Is it worth sponsoring rugby? - A lack of central energy has seen the Rugby World Cup fail to lift the public’s interest to the heights of football’s Euro ’96, but has it failed the sponsors?

. No doubt the sport s audience of ABC1s, with a relatively high proportion of females compared ...

Last orders at the local? Will traditional pubs have a role to play in the 21st century? Imelda Michalczyk reports

of pub operators, themed chains, which appeal in particular to young, female consumers, are likely ... boasts more than 40 branches nationwide. Like other female-friendly pub/ bars such as Pitcher ...

Melody Maker to reveal new look

female readers and is targeting youth brands such as fashion, CDs, designer beer and mobile ...

Female and grey consumers top ad scepticism survey

A high proportion of women consider advertising to be an unrealistic portrayal of life in the UK today, while nearly three-quarters of older people are alienated by it, according to new research by the Future Foundation.

GWR unveils Planet Rock and Core UK digital radio brands

brands . It will target young female listeners with chart hits and mainstream dance music ...

Billett research warns over TV ad scheduling

. Male targeted brands achieve higher first-in-break positions than female targeted ones, while 16 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.