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PROFILE: Field marketer - Helen Lo, Head of food and marketing, National Farmers Union

) and female in an industry full of 50-year-old men. While she did encounter some wariness from ...

CLOSE-UP: PEOPLE’S JURY - A thumbs-down from the jury. Only TBWA hit a six in this month’s dismal set of jury scores, Jenny Watts writes

with the female audience, who award it a 6.4. D Arcy s Mars Bar spot, in which a woman languishes in a chair ...

ANALYSIS: Why this man wants to break into handbags - Three web services for women are set to fight it out in the next few months Handbag.com is the first to launch. Harriet Marsh reports.

The race to be the UK s first female-oriented commercial internet portal has been won. Handbag...The race to be the UK s first female-oriented commercial internet portal has been won. Handbag ... Foundation, the growth in the number of female web users is being driven by the growth in free internet ... software and music. Now women are catching up. There are already more females under 24 on the web than ...

Dove ads aim for women on the move

shopping centres. It claims the posters will be seen by over 10.1 million female shoppers while ... stations each year with 82-95 per cent using the washroom. Average female impact time for washroom ...

ANALYSIS: MEDIA TRACK - New campaigns show web retailers homing in on the women’s market

their online offerings for the UK s female web surfers, as the net shifts from being a world of nerdy, male...their online offerings for the UK s female web surfers, as the net shifts from being a world of nerdy, male ... cent are female. The split across all users is currently about 60:40 in favour of men, as the male ...

Boots and Telegraph give handbag.com site a female focus

Boots and The Daily Telegraph have launched a joint internet venture, called handbag.com, in a bid to capture the women s sector of the online market.

Boots plans launch for men-only loyalty card

Advantage Card holders. Its reward point offers have concentrated on female-oriented treats such as days ...

Arcadia expands Electro format in Top Shop roll-out

female audience. A spokeswoman for Arcadia refused to give details but said: Electro ...

NEW MEDIA: CWC joins race to woo web women

. This has spurred a deluge of female-targeted sites, providing a range of services, from magazine content ...

PRIVATE VIEW

exceptionally. While I didn t laugh out loud, the new Boddingtons spot did make me smile. An attractive female ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.