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ANALYSIS: Is it worth sponsoring rugby? - A lack of central energy has seen the Rugby World Cup fail to lift the public’s interest to the heights of football’s Euro ’96, but has it failed the sponsors?

. No doubt the sport s audience of ABC1s, with a relatively high proportion of females compared ...

MARKETING MIX: Brand manager of the week

What is your greatest work achievement? Managing the launch of Lara Croft branded merchandise, the first for a video game character, I think. What would be your dream brand to work on and why? Viagra. Huge growth potential and just think of all the slogans. What would you do ...

PRIVATE VIEW

of female dalek. I think drugs may have been involved. Otherwise, a valiant effort. Volvo ...

PRIVATE VIEW

. It s for a virtual personal assistant called Wildfire with a deeply sexy female voice who greets friends ...

Arcadia expands Electro format in Top Shop roll-out

female audience. A spokeswoman for Arcadia refused to give details but said: Electro ...

Carlton Online

the man playing games on the Jamba web site with a more lively female voice-over saying Naah. Use ...

NEW MEDIA: CWC backs new ISP devised for women

Cable s first internet service provider designed by and for women. The two women, whose fashion tips are a regular feature on the This Morning show, aim to capitalise on the increasing number of female surfers, who now account for almost 50% of internet users. Launching in October, Ready2 ...

Virgin Interactive

polite female voiceover is used to announce the game s features. ...

MARKETING MIX: What’s 8’ long and can really ring your bells?

by the reactions of Marketing s female employees it certainly proves effective when it comes to attracting ...

PR LEAGUE TABLES: PR makes its way to IT boardrooms - PR companies specialising in information technology have become the industry’s fastest growers yet they must not lose sight of their core activity - good press relations

by EasyNet, but has just regained it. Speaking as a female anorak, I wouldn t swap the roller ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.