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CLOSE-UP: PEOPLE’S JURY - A thumbs-down from the jury. Only TBWA hit a six in this month’s dismal set of jury scores, Jenny Watts writes

with the female audience, who award it a 6.4. D Arcy s Mars Bar spot, in which a woman languishes in a chair ...

MARKETING MIX: Brand manager of the week

What is your greatest work achievement? Managing the launch of Lara Croft branded merchandise, the first for a video game character, I think. What would be your dream brand to work on and why? Viagra. Huge growth potential and just think of all the slogans. What would you do ...

Arcadia expands Electro format in Top Shop roll-out

female audience. A spokeswoman for Arcadia refused to give details but said: Electro ...

Carlton Online

the man playing games on the Jamba web site with a more lively female voice-over saying Naah. Use ...

Virgin Interactive

polite female voiceover is used to announce the game s features. ...

PR LEAGUE TABLES: PR makes its way to IT boardrooms - PR companies specialising in information technology have become the industry’s fastest growers yet they must not lose sight of their core activity - good press relations

by EasyNet, but has just regained it. Speaking as a female anorak, I wouldn t swap the roller ...

Briefs

on April 5. McVitie s is targeting females through titles including Woman, Take a Break and OK ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.