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ANALYSIS: Is it worth sponsoring rugby? - A lack of central energy has seen the Rugby World Cup fail to lift the public’s interest to the heights of football’s Euro ’96, but has it failed the sponsors?

. No doubt the sport s audience of ABC1s, with a relatively high proportion of females compared ...

MEDIA: Do customer titles work for readers? - James Curtis tested the marketing capabilities of three magazines with three readers

customers - in this case a female BMW owner (of which I assume BMW has many). - BMW Magazine ...

PRIVATE VIEW

equals leader, particularly when small one is female. If you redub the soap music from the Thomson ad ...

REVIEW: Marketing and advertising news in the week’s press

. One shows a young female vicar and her daughter, who is playing with her mother s clerical collar ...

Briefs

. Yours, the Emap Active title aimed at the older female market, is launching a pounds 1m TV campaign ...

FOR THE RECORD

. Yachting Monthly has appointed its first female editor, Sarah Norbury, who previously worked on Motorboat ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.