Diary: Crisis guru reveals how he performs for BBC documentary
22 Jan 1999 | by SIMON ELLERY
? Bland adds that he will be having words with the female friend who put him up for the interview. I ...
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Fosters reborn as d2
28 Jan 1999 | by ALEXANDRA JARDINE
The Fosters Trading Company name is to be dropped and the clothing chain rebranded as a unisex store following its acquisition by Sports Division founder Tom Hunter. The new stores, called d2, will stock male and female clothing, shoes and accessories and will be designed to appeal to a ...
Punto ad continues girl power theme
22 Jan 1999 | by MAIRI CLARK
at the next set of traffic lights, he shields his eyes from the pretty female driver. Barry Cook, DMB ...
MEDIA FORUM: Are US clients now looking to media specialists? When Carat served notice two years ago that it meant business in the American market, there were those who laughed. They’re not laughing now. Was last week’s win of the dollars
15 Jan 1999 | by ALASDAIR REID
it into top ten media buying points in the US. There are probably lots of Viagra jokes to be had here...Last week, Carat s American office, Carat/MBS, won the US account of the pharmaceuticals company, Pfizer. Worth a claimed dollars 200 million, it is the Carat network s biggest ever win and thrusts it into top ten media buying points in the US. There are probably lots of Viagra jokes to be had here ...
CLOSE-UP: PEOPLE’S JURY - Catchy tunes please punters. The top two Christmas ads used soundtracks to good effect. Karen Yates reports
15 Jan 1999 | by KAREN YATES
offering was also full of cute babies, which proved popular among female viewers and contributed to its ...
Mail’s female posting
14 Jan 1999 | by NEILL DENNY
The Royal Mail is launching a pounds 1.5m direct marketing offensive as part of its pounds 5m millennium stamps promotion. One million women aged over 35 will be targeted by OgilvyOne.
CAMPAIGN REPORT ON HEALTHCARE: Net games - Too shy to visit your doctor or want a drug they won’t prescribe? Then look no further than the net, where medical sites are attracting record numbers of visitors
08 Jan 1999 | by STEVE SMETHURST
-only drugs - such as Viagra and Prozac - available to people in the UK is breaking the law by advertising ... . UK prescription-only drugs, such as Viagra, are easy to come by. A simple search for Viagra revealed the place to go for easy online order, in complete privacy . The myriad other Viagra pages tell ...
CAMPAIGN REPORT ON HEALTHCARE: Fit for the world - The world’s major advertising agencies are falling over themselves to get into the field of healthcare. Why now, and why specifically the UK market? Karen Yates reports
08 Jan 1999 | by KAREN YATES
erectile dysfunction before the advent of Viagra. WPP s CommonHealth claims to be the biggest ...
Private View
08 Jan 1999 | by MARK WNEK
casting of the female lead saves it. The other commercial is for the Nokia 5110. You know ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
