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Venus Williams signs record £27m deal with Reebok

22 Dec 2000

endorsement deal with sportswear manufacturer Reebok, a record figure for a female athlete....LONDON (Brand Republic) – Current Wimbledon and US Open champion Venus Williams has signed what is reportedly a 27m endorsement deal with sportswear manufacturer Reebok, a record figure for a female athlete. The tennis player has represented the sports apparel brand in TV and print campaigns since 1995. The current ...

Euro RSCG creates two new TV ads for Peugeot 206 model

15 Dec 2000

young man visits an attractive female doctor. The doctor immediately becomes att ...

MEDIA: Mars links 5 Little Ones to Carlton film channel

14 Dec 2000 | by POPPY BRECH

. By targeting films with a mainly female bias, the deal supports the positioning of Mars 5 Little Ones as a product aimed at a figure-conscious female audience. The sponsorship credits, created by Carlton ...

MARKETING MIX: Adman jumps out of plane to get on BBC's quiz show

14 Dec 2000 | by JOANNA WITT

on the all-female team he could be charged with giving the game away. How? With his one unique piece ...

Britvic rejig widens Marsden's role

14 Dec 2000 | by CORDELIA BRABBS

category management scheme, in February. The programme targets four markets: females, children, meal ...

BRAND HEALTH CHECK: Jif - Is loyalty for Jif behind the name or product? Jif is rebranding in the UK to its global name of Cif. But how will the household cleaning brand ensure its UK consumers continue to pick up the product, asks Cordelia Brabbs

14 Dec 2000 | by CORDELIA BRABBS

to attract a younger female audience, its key tactic being the launch of a web site that lets visitors vote ...

Betabet in hunt for boss to draw in web gamblers

07 Dec 2000 | by JOANNA WITT

. Tasks for the new post will include helping develop products aimed at women. Kinghorn said that female ...

FIELD MARKETING: Promoting sales in departure lounges - Robert McLuhan reveals how promotions can influence shoppers at the UK's exit points

07 Dec 2000 | by ROBERT MCLUHAN

40% AB 52% C1 36% Female ... 39% Female 44% Stansted 9.5 million UK ... 82% Female 35% Edinburgh 5 million Business ...

CLOSE-UP: LIVE ISSUE/D&AD - Why creative shops cannot resist the call of D&AD. Producing the call for entries campaign can be a hard task to live up to, Emma Hall says

01 Dec 2000 | by EMMA HALL

It s a versatile symbol, the Pencil. It s been stamped on to Viagra pills (makes you more potent, geddit ...

MEDIA: SUNDAYS' TV SECTIONS - Sundays' TV supplements square up Traditionally dominant, Sunday newspapers' TV supplements have had to change to meet the challenge of a new raft of Saturday rivals.

01 Dec 2000 | by ED SHELTON

. As a result there is an increasing number of younger, often female, section editors ... reporting. The male/female split is even - we are quite deliberate in maintaining a balance between who ...

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