to remove filtersEuro RSCG creates two new TV ads for Peugeot 206 model
15 Dec 2000
young man visits an attractive female doctor. The doctor immediately becomes att ...
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Venus Williams signs record £27m deal with Reebok
22 Dec 2000
endorsement deal with sportswear manufacturer Reebok, a record figure for a female athlete....LONDON (Brand Republic) – Current Wimbledon and US Open champion Venus Williams has signed what is reportedly a 27m endorsement deal with sportswear manufacturer Reebok, a record figure for a female athlete. The tennis player has represented the sports apparel brand in TV and print campaigns since 1995. The current ...
MEDIA: Mars links 5 Little Ones to Carlton film channel
14 Dec 2000 | by POPPY BRECH
. By targeting films with a mainly female bias, the deal supports the positioning of Mars 5 Little Ones as a product aimed at a figure-conscious female audience. The sponsorship credits, created by Carlton ...
MARKETING MIX: Adman jumps out of plane to get on BBC's quiz show
14 Dec 2000 | by JOANNA WITT
on the all-female team he could be charged with giving the game away. How? With his one unique piece ...
Britvic rejig widens Marsden's role
14 Dec 2000 | by CORDELIA BRABBS
category management scheme, in February. The programme targets four markets: females, children, meal ...
BRAND HEALTH CHECK: Jif - Is loyalty for Jif behind the name or product? Jif is rebranding in the UK to its global name of Cif. But how will the household cleaning brand ensure its UK consumers continue to pick up the product, asks Cordelia Brabbs
14 Dec 2000 | by CORDELIA BRABBS
to attract a younger female audience, its key tactic being the launch of a web site that lets visitors vote ...
Betabet in hunt for boss to draw in web gamblers
07 Dec 2000 | by JOANNA WITT
. Tasks for the new post will include helping develop products aimed at women. Kinghorn said that female ...
FIELD MARKETING: Promoting sales in departure lounges - Robert McLuhan reveals how promotions can influence shoppers at the UK's exit points
07 Dec 2000 | by ROBERT MCLUHAN
40% AB 52% C1 36% Female ... 39% Female 44% Stansted 9.5 million UK ... 82% Female 35% Edinburgh 5 million Business ...
CLOSE-UP: LIVE ISSUE/D&AD - Why creative shops cannot resist the call of D&AD. Producing the call for entries campaign can be a hard task to live up to, Emma Hall says
01 Dec 2000 | by EMMA HALL
It s a versatile symbol, the Pencil. It s been stamped on to Viagra pills (makes you more potent, geddit ...
MEDIA: Millionaire targets female contestants
30 Nov 2000 | by JOANNA WITT
Following Judith Keppel s success in becoming the first person to win pounds 1m, ITV s Who Wants to be a Millionaire? is launching a new promotion to encourage more women to participate in the show.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
