10 Aug 2000
| by MARK KLEINMAN
Holsten is launching its first female-oriented brand as part of a
renewed drive to overtake rivals...Holsten is launching its first female-oriented brand as part of a
renewed drive to overtake rivals Beck s and Budweiser in the premium
packaged lager market.
The product will be one of a ...
female bias .
Edge, who took over from Phil Plowman as marketing director in June, has
picked ...
20 Jul 2000
| by JULIETTE GARSIDE
accessory. It focuses on photos of a
female model, while the car is seen off to the side. The client said ...
22 Jun 2000
| by ANDY FRY
evenly between males and females. But some agencies complain that Open
is too expensive ...
01 Jun 2000
| by SHARON GREAVES
MORGAN, BOOTS THE CHEMIST
Zoe Morgan is the first female marketing director at Boots the Chemist ...
-after advertising
accounts of this year - Marks & Spencer.
She is the first female chief executive of a top ...
25 May 2000
| by DANIEL TODARO, Client services director
with the problem of what to do
with lifestyle drugs - treatments such as Viagra for erectile
dysfunction ...
20 Apr 2000
| by ROBERT MAYES, Communications director,
of customers available for hire. The directory of 45,000 female
mail-order buyers is available through HLB ...
03 Apr 2000
| by GREG HUGHES
.5
million males and 10.7 million females.
According to Admedia, the average male will spend 55 seconds looking at
its posters, while the average female impact time is 90-105 seconds ...
23 Mar 2000
| by ALEXANDRA JARDINE
young, female audience....Superdrug will launch its first customer magazine, Spirit of
Superdrug, next month, aimed at a young, female audience.
The free bi-monthly title, published by River Publishing, will be the
first contract publishing initiative from a Kingfisher-owned retailer
for several years. Woolworths ...
23 Mar 2000
| by PAUL WHITFIELD
. The
channel is aiming to boost its female audience by running two weekends
of programming aimed specifically ...
16 Mar 2000
| by IAN DARBY
-Erickson - promoting anti-impotence pill
Viagra to European men....to McCann-Erickson - promoting anti-impotence pill
Viagra to European men.
The agency will be faced ...
of impotence and consult their general practitioner, who
may then prescribe Viagra.
Similar ...
period. US advertising for Viagra is through Cline, Davis & Mann.
Pfizer is currently ...