Forum to address lack of female creatives
24 Nov 2000 | by JOHN TYLEE
Britain s top creative directors have promised urgent action to open up their departments to more women after a damning report condemning them as male bastions.
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MEDIA: Millionaire targets female contestants
30 Nov 2000 | by JOANNA WITT
Following Judith Keppel s success in becoming the first person to win pounds 1m, ITV s Who Wants to be a Millionaire? is launching a new promotion to encourage more women to participate in the show.
Shop@home realigns to lure female readers
14 Aug 2000 | by COLIN GRIMSHAW
Paragon Publishing is re-launching Shop@Home, its monthly title for online shoppers, after only four issues.
MEDIA: New look for Sky magazine in bid for female sales
10 Aug 2000 | by FRAN CASSIDY, Director of marketing, Ca
Emap Elan s flagship youth brand title Sky Magazine will sport a new look with its October issue in an attempt to lure more female readers and revive its declining circulation.
BEHIND THE HYPE: Female 007 targets online beauty fans - Cosmetics store plans for bricks-and-mortar future
30 Jun 2000 | by TIM SMITH, chief strategic officer of t
The online cosmetics retailer BeautySpy, which went live last week, is aiming to supply medium- to high-end and hard-to-find skin care, fragrance and make-up products to both men and women.
Carat wins Viagra European media
07 Apr 2000 | by LISA CAMPBELL
for its anti-impotence drug Viagra across Europe....The drugs giant Pfizer is understood to have appointed Carat to handle media planning and buying for its anti-impotence drug Viagra across Europe. The agency will also handle Pfizer s animal ... -Erickson to handle its Viagra advertising account across Europe. The account is worth up to pounds 12 ...
TTA removes pounds 4m task from DLKW in favour of McCanns
06 Apr 2000 | by IMELDA MICHALCZYK
The Teacher Training Agency (TTA) has hired McCann-Erickson Manchester to handle its advertising, having dropped incumbent Delaney Lund Knox Warren after a statutory pitch. DLKW s work ... to improve the UK s educational system. The decision to move the account is another blow for DLKW ...
MEDIA: GH ads to battle rival female launches
30 Mar 2000 | by POPPY BRECH
Nat Mags is launching its first above-the-line campaign for Good Housekeeping in recent years, as it prepares to defend the 77-year-old title against a spate of new launches targeting women aged 35-plus.
NEW MEDIA: Pfizer plans pan-European Viagra push
23 Mar 2000 | by BEN ROSIER
Pfizer is looking to the internet as a means of promoting anti-impotence drug Viagra in the UK...Pfizer is looking to the internet as a means of promoting anti-impotence drug Viagra in the UK, and is finalising plans for a pan-European site. The move follows Pfizer s appointment last week of McCann ... and couples talking about issues related to the use of the drug. Viagra s US web site is at www.viagra.com. ...
MEDIA TRACK: Publishers are poised to tap the spending power of young female web users
20 Mar 2000 | by ALASDAIR REID
A report by Fletcher Research last year suggesting teenage girls were using the net more than boys prompted a flurry of activity. Publishers seized the chance to exploit existing content and to create portals, such as IPC s BeMe.com, to target female web users.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
