to remove filtersExcite UK launches multimillion-pound ad campaign
09 Oct 2000
consumers. Each creative focuses on a different character – the “superfly guy”, the “female footballer ...
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Venus Williams signs record £27m deal with Reebok
22 Dec 2000
endorsement deal with sportswear manufacturer Reebok, a record figure for a female athlete....LONDON (Brand Republic) – Current Wimbledon and US Open champion Venus Williams has signed what is reportedly a 27m endorsement deal with sportswear manufacturer Reebok, a record figure for a female athlete. The tennis player has represented the sports apparel brand in TV and print campaigns since 1995. The current ...
Wap is ‘crap’ as consumers show no interest
27 Sep 2000 | by Louise Banbury
LONDON (Brand Republic) - Wap phones are failing to take off as an internet platform, according to a government survey. The Internet Access survey, conducted by the National Statistics Office, found that more than 50% of British males and 39% of females have accessed the internet. However, only 1 ...
WPP pays Esther Dyson £7k a day for net services
13 Sep 2000
of the highest pay rates for a female member of a British board....LONDON (Brand Republic) - WPP Group pays its internet consultant Esther Dyson 7,100 a day for her services making it one of the highest pay rates for a female member of a British board. The details of Dyson’s fees emerged in a document outlining WPP’s offer for US ad agency group Young 25,000 a year ...
More women than men on the net in the US
09 Aug 2000
Europe. The company’s latest research shows that, in the US, females aged two or over made up 50.4% of unique visitors to the web in May. In June, the female online audience in Germany grew to 31 ...
Palm gets hip to broaden market appeal
09 Aug 2000 | by Louise Banbury
application. The move is being seen as an effort to target the largely untapped female and young affluent ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
