to remove filtersMARKETING MIX: Adman jumps out of plane to get on BBC's quiz show
14 Dec 2000 | by JOANNA WITT
on the all-female team he could be charged with giving the game away. How? With his one unique piece ...
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MEDIA: Mars links 5 Little Ones to Carlton film channel
14 Dec 2000 | by POPPY BRECH
. By targeting films with a mainly female bias, the deal supports the positioning of Mars 5 Little Ones as a product aimed at a figure-conscious female audience. The sponsorship credits, created by Carlton ...
Britvic rejig widens Marsden's role
14 Dec 2000 | by CORDELIA BRABBS
category management scheme, in February. The programme targets four markets: females, children, meal ...
BRAND HEALTH CHECK: Jif - Is loyalty for Jif behind the name or product? Jif is rebranding in the UK to its global name of Cif. But how will the household cleaning brand ensure its UK consumers continue to pick up the product, asks Cordelia Brabbs
14 Dec 2000 | by CORDELIA BRABBS
to attract a younger female audience, its key tactic being the launch of a web site that lets visitors vote ...
Betabet in hunt for boss to draw in web gamblers
07 Dec 2000 | by JOANNA WITT
. Tasks for the new post will include helping develop products aimed at women. Kinghorn said that female ...
FIELD MARKETING: Promoting sales in departure lounges - Robert McLuhan reveals how promotions can influence shoppers at the UK's exit points
07 Dec 2000 | by ROBERT MCLUHAN
40% AB 52% C1 36% Female ... 39% Female 44% Stansted 9.5 million UK ... 82% Female 35% Edinburgh 5 million Business ...
MEDIA: Millionaire targets female contestants
30 Nov 2000 | by JOANNA WITT
Following Judith Keppel s success in becoming the first person to win pounds 1m, ITV s Who Wants to be a Millionaire? is launching a new promotion to encourage more women to participate in the show.
MEDIA: Briefs
30 Nov 2000
Richard Desmond, the Northern high-spending, fast-living males and their female counterparts...Richard Desmond, the Northern high-spending, fast-living males and their female counterparts . ..HL.- MKT # 30:11:00 MEDIA: Briefs ..XP.- The BBC is reported to be making its debut in big budget movies by creating a pounds 250m film studio that will make film versions of Dr Who and a ...
Briefs
30 Nov 2000
modern female vicar and her doctor husband, has boosted brand awareness from 67% to 83%, its highest ever...Clerical Medical is claiming that the first burst of its new advertising campaign, featuring a modern female vicar and her doctor husband, has boosted brand awareness from 67% to 83%, its highest ever. The company is running the campaign, through Partners BDDH, for the whole of November and is looking to air a ...
ANALYSIS: The subtle attraction of spirits - The environment of a pub can be instrumental in persuading drinkers to order spirits, writes Tania Mason
23 Nov 2000 | by TANIA MASON
, although this is far more important among males than females, according to Bacardi-Martini s research ... 43 Female 57 SOCIETAL GROUP % ABs ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
