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Four of the main online players weave their web plans

Wheels Of Steel will feature disco, while Virgin Radio Lite will provide female userswith pop. The four ...

Do the back room boys need the feminine touch?

choose, the results are always the same: only about 2% of our responses are from females. With fewer females going intodeveloper and programmer roles, there is a great divide across theinternal structures of new media/technology sectors. For example, we have a 6% female representation in our development team ...

The show must go on

primarily (75%) female readership of the magazine, is now in its tenth year, though Kershaw was unwilling ...

Redtops look to stop singing the blues

, accompanied by a first name, age and home town of the model. Yet the Sun is out to woo more female readers ...

Handbag.com covers its bases

research puts the site at 55% recognition within a sample of 402 female internet users aged 15 ...

Future takes on Computeractive with a new title

. Computeractive claims that around 35% of its readers are female, making it unique in the computing market. Paul ...

Glossies hit out at BMA

. “Female models are becoming thinner at a time when women are becoming heavier, and the gap between ...

Carat wins Pfizer accounts

Carat has picked up a number of pan-European media planning and buying tasks for drugs giant Pfizer. The account, believed to be worth up to $30 million (£18.5 million), covers marketing campaigns for anti-impotence drug Viagra and Pfizer's European animal health division. Zenith Media will continue ...

Media benefits from older staff

continue in the industry after the age of 50. Indeed, women aged 50-plus constitute less than 4%of female ...

NatMags set to expand online

The National Magazine Company is preparing to launch a women’s portal that will pull together content from its 12 female-oriented magazines. The plans are being driven by Women.com, the successful US women’s portal in which NatMags’ parent company Hearst has a 48% shake. NatMags is expected ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.