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P&I CHALLENGE MODULAR STANDS: Stands to sample - Sampling is becoming more sophisiticated and agencies are tapping into the exhibition marketing tool box to increase brands' on-site impact. Bhavna Mistry puts three modular suppliers to the test

and upmarket, which is reflected in the packaging Target market: B, C1, C2 and 60 per cent female bias ... modular look. Designed specifically to target a mainly female market, the Colonial Ice system ...

Venus Williams signs record £27m deal with Reebok

endorsement deal with sportswear manufacturer Reebok, a record figure for a female athlete....LONDON (Brand Republic) – Current Wimbledon and US Open champion Venus Williams has signed what is reportedly a 27m endorsement deal with sportswear manufacturer Reebok, a record figure for a female athlete. The tennis player has represented the sports apparel brand in TV and print campaigns since 1995. The current ...

Attic to publish CD:UK spin-off

. Slade said CD:UK would complement TV Hits, which is pop-music led and aimed at a young, female audience ...

Euro RSCG creates two new TV ads for Peugeot 206 model

young man visits an attractive female doctor. The doctor immediately becomes att ...

Freeserve appoints sales manager

so many great opportunities for targeting female consumers. Icircle is comprised of nine ...

MEDIA: Mars links 5 Little Ones to Carlton film channel

. By targeting films with a mainly female bias, the deal supports the positioning of Mars 5 Little Ones as a product aimed at a figure-conscious female audience. The sponsorship credits, created by Carlton ...

MARKETING MIX: Adman jumps out of plane to get on BBC's quiz show

on the all-female team he could be charged with giving the game away. How? With his one unique piece ...

Britvic rejig widens Marsden's role

category management scheme, in February. The programme targets four markets: females, children, meal ...

BRAND HEALTH CHECK: Jif - Is loyalty for Jif behind the name or product? Jif is rebranding in the UK to its global name of Cif. But how will the household cleaning brand ensure its UK consumers continue to pick up the product, asks Cordelia Brabbs

to attract a younger female audience, its key tactic being the launch of a web site that lets visitors vote ...

Disney links with GMTV for animated kids' site.

.gmtv.co.uk). The site is being developed into a female-focused e-commerce portal, enabling users to buy goods as soon....gmtv.co.uk). The site is being developed into a female-focused e-commerce portal, enabling users to buy goods as soon ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.