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MEDIA BRIEFS: Your Hair targets trendy young females

. The company said it is aimed at 'young, trendy, fashion-conscious 17 to 29-year-old females'. The first issue...Origin Publishing is launching Your Hair magazine, which will be published every six weeks. The company said it is aimed at 'young, trendy, fashion-conscious 17 to 29-year-old females'. The first issue, December/January, is on sale for pounds 2.25 on 31 October with an accessories purse covermount. With an 80 ...

NEW MEDIA: Bourjois offers site to increase brand appeal

as it bids to extend the brand s appeal among office workers in its core female 16- to 35-year-old market...Cosmetics company Bourjois this week goes live with a major new international web presence as it bids to extend the brand s appeal among office workers in its core female 16- to 35-year-old market, and take on rivals Max Factor and Maybelline. The site follows the adventures of the cartoon ...

ISBA SUPPLEMENT: Advertising through the ages - As ISBA draws near to its centenary, James Curtis charts the growth of the advertising industry and the ways in which society has shaped its course over the past 100 years

. 1948 ISBA secures the screening of cinema ads with house lights down. 1950 First female head ... for advertisers. By 1950, Olive Hirst had become the first female head of an ad agency, Sell's Advertising ...

CAMPAIGNS: Weekly Web Watch - Persil senses time to bill its caring image

heady female scent through the cultivation of hirsute armpits. These and other bizarre revelations can ...

Media Briefs: Parsons takes helm at Homes & Ideas

be to look at redeveloping the magazine, which is aimed at female home buyers aged 25-40. He said research...Sharon Parsons is the new editor of Homes s home interest title. Former editor Paula Woods left three months ago to go freelance. Publisher Nigel Birch said that one of Parsons first jobs would be to look at redeveloping the magazine, which is aimed at female home buyers aged 25-40. He said research ...

MARKETING MIX: I’ll name that brand in one

of beautiful women , and advertising included testimonials from young brides and female dermatologists who...This week s mystery brand originated in the US in 1926. It was introduced as the soap of beautiful women , and advertising included testimonials from young brides and female dermatologists who claimed it was mild to their skin and gave them clear, beautiful complexions. The original packaging ...

ANALYSIS: Say hello to Married Couple 2000 - He’s a doctor, she’s a vicar. They’re adland’s depiction of a married couple in the new century. But how well is the marketing world reflecting reality?

female vicar will not be greeted with such accusations. HOW MARRIED LIFE HAS CHANGED ...

CLIENT ROUND-UP

its first female-oriented brand as part of a renewed drive to overtake rivals Beck s and Budweiser ...

ITC clears Sure for Men ad over claims of explicitness

and female genitalia. The film, produced by HHCL s programmes, though some viewers believed it should ...

Power magnate: Brand masters, Niall FitzGerald - Jane Bainbridge asks Niall FitzGerald about power, South Africa and, of course, Persil

built had no segregated toilets. Instead, it was built with just male and female toilets, all ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.