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MEDIA BRIEFS: Text messaging service from 19 mag

IPC Media title 19 magazine, which is aimed at 16 to 21-year-old females, will begin its text messaging service on 10 November. Around 26,000 readers have signed up to receive snippets of news, products and gossip via their mobile phones. 'We can strategically target any age group,' a spokeswoman ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.