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Venus Williams signs record £27m deal with Reebok

endorsement deal with sportswear manufacturer Reebok, a record figure for a female athlete....LONDON (Brand Republic) – Current Wimbledon and US Open champion Venus Williams has signed what is reportedly a 27m endorsement deal with sportswear manufacturer Reebok, a record figure for a female athlete. The tennis player has represented the sports apparel brand in TV and print campaigns since 1995. The current ...

ANALYSIS: Advertising's modern woman? - Sexually upfront or just a front for sexy ads - Cordelia Brabbs exposes lingerie ads' depiction of women

? Should these ads be lauded for their attempt to approach an empowered female audience with humour ... else than the fact they broach one of the last remaining advertising taboos - female masturbation ... explicit and gratuitous. Angela Masella, Gossard group marketing manager, believes the confident female ...

MEDIA: HEADLINER - Fashion follower taps into his feminine side as Nova’s editor. Jeremy Langmead has the job of turning around IPC’s glossy, Anna Griffiths says

-conscious twenty-something, Langmead says: Style has a female readership which is quite young. I can talk ...

BBC shifts Eve to WCRS in split from Euro RSCG

immediate competition from Gruner s Project Florence, which will also target the 30-something female ...

Maxim redesign aims to give title a more ’refined’ feel

, arthouse photographers for its female-dominated spreads. When we were not as stylish and chic as we ...

Adland left confused over ’waif’ code - Last week’s Body Image Summit failed to give advertisers clear guidelines about their regulatory obligations

on young women to be stick-thin. Publishers agreed to investigate self-regulation of female images ...

NEW MEDIA CHOICE: Accessorize

the internet, aiming the site solely at the teen female audience - what happened to using the net to expand ...

MEDIA: MEDIA CHOICE/MARIE CLAIRE

also requires the upper body strength of a female wrestler, given the number of cover mounts around ...

MEDIA: Women demand a fresh perspective - Brands are having to think harder about their media usage in order to target young women Robert McLuhan writes.

the 18- to 35-year-old female market. Bodyform seized the initiative by teaming up with Warner Village ... . Releases deemed to have female appeal will dominate Warners 28 multiplexes. They include Maybe ... is looking at female interest films again this year. Other advertisers who have targeted young women ...

MEDIA: Briefs

pair of Engineered Jeans, for female washrooms and washrooms in gay pubs and clubs. The second...Levi Strauss is to support its Engineered Jeans launch through a talking poster campaign in club and pub washroom throughout the UK. One hundred posters will be distributed. One features a male in a pair of Engineered Jeans, for female washrooms and washrooms in gay pubs and clubs. The second ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.