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Burkitt DDB sets up deal for T&T brand to sponsor Popstars

and is planning to launch a number of products into the UK, including health drinks to appeal to the female market ...

Burkitt DDB sets up deal for T&T brand to sponsor Popstars

and is planning to launch a number of products into the UK, including health drinks to appeal to the female market ...

SC selects Circus to revive sales of Newcastle Brown

Pearce, which aimed to steer the ale away from its laddish image and lure female customers. Paul ...

ANALYSIS: Say hello to Married Couple 2000 - He’s a doctor, she’s a vicar. They’re adland’s depiction of a married couple in the new century. But how well is the marketing world reflecting reality?

female vicar will not be greeted with such accusations. HOW MARRIED LIFE HAS CHANGED ...

MARKETING MIX: News of the world

invented Will - an umbrella brand for young female consumers, which has added beer to its portfolio ...

CLIENT ROUND-UP

its first female-oriented brand as part of a renewed drive to overtake rivals Beck s and Budweiser ...

Holsten to target women in effort to outstrip rivals

Holsten is launching its first female-oriented brand as part of a renewed drive to overtake rivals...Holsten is launching its first female-oriented brand as part of a renewed drive to overtake rivals Beck s and Budweiser in the premium packaged lager market. The product will be one of a ... female bias . Edge, who took over from Phil Plowman as marketing director in June, has picked ...

ADWATCH: Late Lunch comedy duo make a family meal of Kingsmill - Mel and Sue give a modern flavour to Kingsmill’s new loaf by apeing traditional ads, writes Emma Reynolds

Kingsmill offers a humorous slice of family life in its latest ad, which has entered Adwatch at number six with 65% recall. Created by Publicis, the ad promotes the launch of Kingsmill s new Tasty Crust brand. The 30-second execution features Mel Giedroyc and Sue Perkins, the female ...

BIGGEST BRANDS: Jane Bainbridge reports on how ACNielsen’s data reveals some dramatic changes for the UK’s top FMCG brands in the new century. (1 of 2)

category management scheme dubbed Right Choice. The work will target four specific markets: females ...

Thorntons’ pounds 4m account for MCBD

, moved away from its female target audience to focus on families. Rainey Kelly s previous campaign ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.