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FIELD MARKETING: Promoting sales in departure lounges - Robert McLuhan reveals how promotions can influence shoppers at the UK's exit points

40% AB 52% C1 36% Female ... 39% Female 44% Stansted 9.5 million UK ... 82% Female 35% Edinburgh 5 million Business ...

BEHIND THE HYPE: Bring your friends and grab a bargain - CoShopper sells goods at a price set by the demand

demographics The site is aimed at both male and female internet users, aged between 18 and 60, who ...

BEHIND THE HYPE: Creating local virtual shopping malls - Oodlebee.com aims to put businesses on the internet

- to 45-year-old internet users with a female bias, as well as shoppers in other parts of the country ...

Shop@home realigns to lure female readers

Paragon Publishing is re-launching Shop@Home, its monthly title for online shoppers, after only four issues.

PROFILE: Changes in store - Karen Bray, Director of marketing, Safeway

Ask her female colleagues about Karen Bray and the kind of awed answer you ll get is incredible...Ask her female colleagues about Karen Bray and the kind of awed answer you ll get is incredible . Bray is one of those Superwoman types who combines looking after four young children with working long hours as marketing director of a struggling plc. As if this were not enough, in the six months ...

BRIEFS

s first cinema execution. The work, by McCann-Erickson Scotland, targets independent females. The ad ...

CLOSE-UP: LIVE ISSUE/GENDER AND ADVERTISING - Germaine Greer puts sex at the heart of advertising, as Claire Cozens discovers

of the female oppressed. If advertising creates a fantasy, Greer said, then shopping ...

Initiative aims Lynx drive at football and Xena fans

Initiative Media has snapped up TV ad slots for a new batch of fantasy female ads for Lynx...Initiative Media has snapped up TV ad slots for a new batch of fantasy female ads for Lynx. The commercials will run around Euro 2000 and Grand Prix coverage, and alongside programmes such as Xena Warrior Princess. Damon Appleby, group controller of the Elida Faberge account, and Matt Gower, TV buyer ...

NEW MEDIA CHOICE: Accessorize

the internet, aiming the site solely at the teen female audience - what happened to using the net to expand ...

POWER 100: The keys to power - Who are the most influential marketers in the UK? Marketing lists the top 100 by their brands, advertising budgets, industry connections and star quality. (2 of 2)

MORGAN, BOOTS THE CHEMIST Zoe Morgan is the first female marketing director at Boots the Chemist ... -after advertising accounts of this year - Marks & Spencer. She is the first female chief executive of a top ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.