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Wap is ‘crap’ as consumers show no interest

LONDON (Brand Republic) - Wap phones are failing to take off as an internet platform, according to a government survey. The Internet Access survey, conducted by the National Statistics Office, found that more than 50% of British males and 39% of females have accessed the internet. However, only 1 ...

The Most Creative Man in Silicon Valley - Michael Ray: Steve Jobs, founder of Apple, Jeff Skoll, VP of strategic planning at eBay, eidi Roizen, managing director of Softbank Venture Capital, Bob Moog, chairman of AreYouGame.com, Michelle Barmazel, a manag

, author of The Tibetan Book of Living and Dying, Joanne Ernst, a Female Triathelete of the Year, and Ken ...

Palm gets hip to broaden market appeal

application. The move is being seen as an effort to target the largely untapped female and young affluent ...

ITC clears Sure for Men ad over claims of explicitness

and female genitalia. The film, produced by HHCL s programmes, though some viewers believed it should ...

RADIOWATCH: The monthly analysis of radio recall in association with emap

, we need to add more female attributes. The approach - a male voiceover posing a problem with a female voice (belonging to the daughter of cricketer Clive Lloyd) providing the solution ...

Robot fronts Doner Cardwell’s BP campaign

. The 60-second spot features a giant electronic female robot which comes to life when the oil is infused ...

CAMPAIGN INTERACTIVE: Private Surf with Jason Holland

subtle. To enter the prize draw, they certainly stake a claim as a female-only magazine - when filling ...

Public relations: Using PR to launch into new markets - Poster, radio and TV ads may achieve instant results, but PR provides the most invasive route to a new market

and direct contact through the media. HITACHI S FEMALE DRIVE With the growth of the female pound, a huge new arena has opened up for operators to sell traditionally male products ... . The agency s brief was not to create a value-free sales spiel for females, nor to bore them with details ...

New Media: Unilever product sites target younger women

and Domestos, which will be designed to appeal to young female web users....Unilever is readying a raft of new web sites for household cleaning brands, such as Jif and Domestos, which will be designed to appeal to young female web users. The Jif site is due to go live within the next two months and will target women in their 20s and 30s with lifestyle content ...

Global Brief: Japanese clients unite to win the women’s market - Five companies are using one brand to update their images, Karen Yates writes

, says the launch has been a phenomenal success. Around 50 per cent females in the target group ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.