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BRAND MASTERS Barbara Cassani: People carrier - Passion and populism are what drives Go boss Barbara Cassani. Craig Smith reports

of championing women in business. Her beef is with the British press ambivalence toward successful female ...

HOW TO GET AHEAD: WORKING ABROAD ... SAUDI ARABIA - When booze is illegal and the market is bizarre, life can be rather challenging

Patrick Roberts, customer service director at Billetts International, lived and worked in Saudi Arabia in 1992. Saudi was certainly an interesting challenge, says Roberts. The Arab market is unique. For instance, if you wanted to advertise a women s face cream you couldn t show a female face ...

FT revamps international titles

by their employer. They are more likely to be young, single and, increasingly, female. The single market ...

MARKETING MIX: Thomson Travel shows a bit of leg for online push

of admiring females and asked in which gym he refined his thigh and calf muscles. ...

BRIEFS

s first cinema execution. The work, by McCann-Erickson Scotland, targets independent females. The ad ...

CAMPAIGN REPORT ON GERMANY: Net winners - Major companies are refusing to be deterred by consumer reluctance to embrace e-commerce Now even the government is taking radical steps to bolster Germany’s presence on the internet. Tracey Taylor reports

is the growing online female population. Banner advertising is still the norm in German online media ...

HOW TO GET AHEAD: What it’s like to work for ... Conde Nast Traveller - Life’s a beach for the nine scarlet ladies (and one guy) at the high-flying title

director s office. What s it like? The ten-strong Traveller team is all-female, apart from Coleman ...

Marketing Mix: That was the week that was

is launching a magazine, Mizz, aimed at the 15- to 19-year-old female market; Time Out publisher, Tony Elliot...15 years ago: Mars is revealed to be on the brink of a move into flavoured milk products, via a deal with Dairy Crest, which will pack and distribute the product to a East Anglian test market; IPC is launching a magazine, Mizz, aimed at the 15- to 19-year-old female market; Time Out publisher, Tony Elliot ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.